Explore the LiferayResource Hub

Blogs Entry · By Matthew Draper On Nov 9, 2017 2:47 AM

This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...

Blogs Entry · By Matthew Draper On Nov 8, 2017 9:54 AM

Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...

Blogs Entry · By Matthew Draper On Oct 18, 2017 4:58 AM

Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...

Blogs Entry · By Matthew Draper On Oct 11, 2017 8:54 AM

Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...

Blogs Entry · By Matthew Draper On Oct 5, 2017 11:35 AM

Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...

Blogs Entry · By Matthew Draper On Oct 2, 2017 3:51 AM

The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...

Blogs Entry · By Christine Reyes On Sep 28, 2017 9:03 AM

The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...

Blogs Entry · By Matthew Draper On Sep 26, 2017 4:12 AM

Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...

Blogs Entry · By Robin Wolstenholme On Sep 26, 2017 11:53 PM

I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....

Blogs Entry · By Matthew Draper On Sep 20, 2017 5:25 AM

The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...

Blogs Entry · By Matthew Draper On Sep 11, 2017 5:54 AM

The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...

Web Content Article · By Allen Ziegenfus On Sep 18, 2017 12:20 PM

Integrated portal platform at center of Britam's digital transformation

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:33 AM

Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:19 AM

If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...

Blogs Entry · By Allen Ziegenfus On Sep 12, 2017 3:19 AM

I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...

Blogs Entry · By Ben Kelly On Sep 12, 2017 12:01 AM

As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:12 AM

Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...

Blogs Entry · By Matthew Draper On Aug 28, 2017 9:59 AM

Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...

Blogs Entry · By Matthew Draper On Aug 28, 2017 9:07 AM

You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...

Blogs Entry · By Sarah Heiniger On Aug 31, 2017 6:39 PM

iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...

Blogs Entry · By Matthew Draper On Aug 9, 2017 8:41 AM

The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...

Blogs Entry · By Matthew Draper On Aug 9, 2017 8:40 AM

In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...

Blogs Entry · By Sarah Heiniger On Aug 28, 2017 4:54 PM

The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...

Blogs Entry · By Sarah Heiniger On Apr 18, 2017 4:03 PM

It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...

Blogs Entry · By Christine Reyes On Aug 11, 2017 6:41 AM

Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....

Blogs Entry · By William Jameson On Aug 21, 2017 6:37 AM

Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...

Blogs Entry · By Christine Reyes On Aug 9, 2017 10:15 AM

At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

In the past decade, enterprises have increasingly turned to open source software (OSS) to replace proprietary solutions, due to four factors: Open source software are more mature The innovation...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

Often, what we consider the “best” examples of website design focus on stunning visuals or original layouts. For enterprises, however, there are functional elements of web design that are much more...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

The evaluation system for website platforms can be vastly different depending on your organization’s culture and the personalities of your project management team. By laying out a standardized...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:26 AM

Research shows that, more than ever, shoppers want their favorite brands to immediately fulfill or even predict their needs and desires. Purchasing an item is no longer an isolated event, but part...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:26 AM

In the last year, retail companies experienced the sudden and widespread effects of what many are calling the bursting of the “retail bubble.” This has led to numerous store closures and, according...

Document · By Clarissa Ivens On Aug 4, 2017 1:36 PM

The Omnichannel Approach A Business Imperative for Your Audience Table of Contents Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1 Consumers Are Already...

Blogs Entry · By Christine Reyes On Jul 20, 2017 8:14 AM

The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...

Blogs Entry · By William Jameson On Jul 28, 2017 5:23 AM

As digital banking transforms, it is unclear what the bank of the future will look like. But one thing that is clear is that physical branches will become less important. Online channels will...

Blogs Entry · By Christine Reyes On Jul 20, 2017 6:59 AM

Though most enterprises use some kind of intranet solution within their organizations, it is often overlooked as a part of the digital innovation that drives business today. As the main...

Blogs Entry · By Christine Reyes On Jul 20, 2017 6:32 AM

Note: This article was last updated August 22, 2025. Key Takeaways: An intranet is an internal site for employees to work more productively together. An extranet is a portal designed to help...

Blogs Entry · By William Jameson On Jul 20, 2017 7:25 AM

As more businesses digitally transform, cybersecurity has become more important than ever. For banks, this threat is particularly imposing, as breached data exposes opportunity for immediate and...

Blogs Entry · By Matthew Draper On Jul 17, 2017 7:32 AM

Enterprise mobile apps are becoming an integral part of businesses across countless industries. Today, more companies than ever are embracing bring your own device (BYOD) culture and having...

Blogs Entry · By Matthew Draper On Jul 12, 2017 5:07 AM

Creating a great mobile experience is vital for the success of any organization today. More people than ever are interacting with companies online and the majority of purchasing experiences see...