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Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www.liferay.com/es/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www.liferay.com/es/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www.liferay.com/es/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www.liferay.com/es/blog/customer-experience/is-ecm-really-dead-
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://www.liferay.com/es/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Tres maneras de mostrar que una aplicación bancaria es segura
Las aplicaciones móviles de los bancos se han convertido en un aspecto fundamental de cómo las instituciones financieras se conectan y potencian todos los aspectos de su base de clientes. Según el...
https://www.liferay.com/es/blog/customer-experience/tres-maneras-de-mostrar-que-una-aplicacion-bancaria-es-segura
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://www.liferay.com/es/blog/customer-experience/single-customer-view-demystified
Cuatro puntos de partida para eliminar los silos dentro de tu empresa
La idea de trabajar dentro de los límites organizacionales de una empresa se remonta a finales de los años 80, con la visión de Jack Welch, el CEO de General Electrics en la época. Al eliminar lo...
https://www.liferay.com/es/blog/employee-experience/cuatro-puntos-de-partida-para-eliminar-los-silos-dentro-de-tu-empresa