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Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://www.liferay.com/pt/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation
Cinco elementos fundamentales en el diseño de un portal web
El diseño de portales web es una materia objeto de estudio desde hace muchos años, que ha evolucionado desde el nacimiento de los primeros gateways estáticos (recordemos AOL o Yahoo). La...
https://www.liferay.com/pt/blog/customer-experience/cinco-elementos-fundamentales-en-el-diseno-de-un-portal-web
Four Ways to Encourage Customer Trust in Your Company
Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...
https://www.liferay.com/pt/blog/customer-experience/four-ways-to-encourage-customer-trust-in-your-company
7 elementos clave a tener en cuenta en el diseño de un site web empresarial
A menudo, lo que consideramos como mejores ejemplos de diseño web se centran en imágenes sorprendentes o diseños originales. No obstante, cuando nos referimos al diseño web de un site corporativo,...
https://www.liferay.com/pt/blog/customer-experience/7-elementos-clave-a-tener-en-cuenta-en-el-diseno-de-un-site-web-empresarial
What is structured content and why is it important when selecting a CMS?
In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...
https://www.liferay.com/pt/blog/customer-experience/what-is-structured-content-and-why-is-it-important-when-selecting-a-cms-
How to Prepare for the Future of Machine-Driven Search
Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...
https://www.liferay.com/pt/blog/customer-experience/how-to-prepare-for-the-future-of-machine-driven-search
Ventajas e inconvenientes de construir una aplicación híbrida
Si estás pensando en construir una aplicación para tu equipo de trabajo, tu público objetivo o para ambos, las aplicaciones híbridas pueden proporcionarte un abanico de herramientas y recursos...
https://www.liferay.com/pt/blog/current-experiences/ventajas-e-inconvenientes-de-construir-una-aplicacion-hibrida
How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://www.liferay.com/pt/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
What are the Five Moments of Truth in Marketing?
A customer journey is composed of many touchpoints. These points vary in importance, but the most integral ones are known as moments of truth, which Conduit has defined as the points in a...
https://www.liferay.com/pt/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Calculando el ROI de un Gestor de Contenido Web
Tradicionalmente, las organizaciones han implementado los distintos sistemas de gestión de contenido web (Web Content Management, WCM por sus siglas en inglés) por los intangibles prometidos:...
https://www.liferay.com/pt/blog/current-experiences/calculando-el-roi-de-un-gestor-de-contenido-web
10 Práticas para Alavancar o Uso do Seu Portal Móvel
Você decidiu que sua marca precisava de um portal móvel para aumentar o desempenho dos funcionários, ajudar os clientes ou ambos. Você então criou seu portal, refinou-o através do teste e lançou-o....
https://www.liferay.com/pt/blog/current-experiences/10-praticas-para-alavancar-o-uso-do-seu-portal-movel
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www.liferay.com/pt/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www.liferay.com/pt/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www.liferay.com/pt/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
3 principales desafíos en la implantación de plataformas móviles
¿Estás desarrollando una aplicación o una web responsiva y te encuentras con barreras que te dificultan llevar a cabo el proyecto con éxito? Afortunadamente, ya existen soluciones para hacer frente...
https://www.liferay.com/pt/blog/current-experiences/3-principales-desafios-en-la-implantacion-de-plataformas-moviles
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://www.liferay.com/pt/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://www.liferay.com/pt/blog/customer-experience/ux-seo-o-futuro-dos-rankings
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://www.liferay.com/pt/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://www.liferay.com/pt/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://www.liferay.com/pt/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www.liferay.com/pt/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://www.liferay.com/pt/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://www.liferay.com/pt/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://www.liferay.com/pt/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://www.liferay.com/pt/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://www.liferay.com/pt/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
Tipos de portales: tres principales áreas a considerar
Con todo el foco hoy en día en el desarrollo para dispositivos móviles y la transformación digital, los portales pueden parecer pasado de moda. Sin embargo, muchos tipos de portales desempeñan un...
https://www.liferay.com/pt/blog/customer-experience/tipos-de-portales-tres-principales-areas-a-considerar
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://www.liferay.com/pt/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://www.liferay.com/pt/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://www.liferay.com/pt/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://www.liferay.com/pt/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://www.liferay.com/pt/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://www.liferay.com/pt/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://www.liferay.com/pt/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://www.liferay.com/pt/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www.liferay.com/pt/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www.liferay.com/pt/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www.liferay.com/pt/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www.liferay.com/pt/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www.liferay.com/pt/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www.liferay.com/pt/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www.liferay.com/pt/blog/current-experiences/calculating-the-roi-of-web-content-management
How Getting Personalization Right Improves Customer Experience
In the 17th and early 18th century, it was difficult for hat makers to accurately measure the circumference of a head. They simply created a standard size and assumed it would fit everyone...
https://www.liferay.com/pt/blog/customer-experience/how-getting-personalization-right-improves-customer-experience
6 Must-See Features for Building an Intranet with Liferay DXP 7.1
Intranets have long been at the heart of well-organized and efficiently-run businesses, helping to coordinate and connect employees around the globe with each other and providing tools that aid in...
https://www.liferay.com/pt/blog/employee-experience/6-must-see-features-for-building-an-intranet-with-liferay-dxp-7-1
Portal X Site: Quando Utilizar
Portal X Site: Qual a diferença? Sites são feitos para gerar grande tráfego, enquanto portais têm seu foco em um grupo específico e limitado de usuários. Além disso, a maioria dos portais web...
https://www.liferay.com/pt/blog/customer-experience/portal-x-site-quando-utilizar
Exemplos de Aplicativos Para Funcionários
Funcionários de diversos segmentos estão usando mais do que nunca seus smartphones e acessórios para trabalhar. Eles também esperam que as empresas forneçam ferramentas para auxiliar melhor suas...
https://www.liferay.com/pt/blog/employee-experience/exemplos-de-aplicativos-para-funcionarios
Obstáculos na Implementação de Plataformas Móveis
Você desenvolve aplicativos para dispositivos móveis ou design responsivo para Web, mas continua encontrando grandes desafios que impedem que você obtenha sucesso? Você não é o único que enfrenta...
https://www.liferay.com/pt/blog/current-experiences/obstaculos-na-implementacao-de-plataformas-moveis
Quatro Perguntas Para Checar a Saúde Da Sua Intranet
Quando foi a última vez que você verificou se seus funcionários realmente encontram valor na intranet da empresa? Geralmente, as intranets são lançadas nas organizações e atualizadas apenas quando...
https://www.liferay.com/pt/blog/employee-experience/quatro-perguntas-para-checar-a-saude-da-sua-intranet
The Benefits of Mapping Experiences to Known Users
More than ever, a company’s success today depends on understanding and engaging with their target audience online on increasingly deep levels. And while digital marketing helps connect businesses...
https://www.liferay.com/pt/blog/customer-experience/the-benefits-of-mapping-experiences-to-known-users
Quatro Maneiras de Medir o Sucesso do Seu Site
Com soluções de web analytics, é sempre importante entender como seu público interage com seu conteúdo. Para obter os melhores resultados, é importante fazer as perguntas certas. Caso contrário,...
https://www.liferay.com/pt/blog/customer-experience/quatro-maneiras-de-medir-o-sucesso-do-seu-site
What Portal Features are Available in Liferay DXP 7.1?
Across industries, portals play a crucial role in maintaining customer relationships for businesses that must supply sensitive, ongoing services and information. From insurance plans to B2B...
https://www.liferay.com/pt/blog/liferay-experience/what-portal-features-are-available-in-liferay-dxp-7-1-
Design de Site Corporativo: 7 Aspectos para Dominar
Muitas vezes, consideramos como “melhores” exemplos de design de sites aqueles que se concentram em visuais impressionantes ou layouts originais. Para as empresas, no entanto, existem elementos...
https://www.liferay.com/pt/blog/customer-experience/design-de-site-corporativo-7-aspectos-para-dominar
Why should the insurance sector should go digital - it's more than just cost cutting!
The Modern Insurance Customer How do you buy your insurance? Call an agent? Go online and compare quotes? Research from EY suggests that in the UK, nearly half of all new home insurance sales and...
https://www.liferay.com/pt/blog/business-partner-experience/why-should-the-insurance-sector-should-go-digital-it-s-more-than-just-cost-cutting-
A Guide to Building Great Websites with Liferay DXP 7.1
With the proliferation of channels for customer interactions, a strong website is still a central aspect of every company’s online presence and marketing strategy. With a site that provides a great...
https://www.liferay.com/pt/blog/customer-experience/a-guide-to-building-great-websites-with-liferay-dxp-7-1
What Does the Fourth Industrial Revolution Mean for Me
Automation, artificial intelligence and the future of work have been topics saturating the news over the past few years. Just last month, Spyce, a fully automated “robotic kitchen” created by four...
https://www.liferay.com/pt/blog/customer-experience/what-does-the-fourth-industrial-revolution-mean-for-me
See the Newest Features in Liferay DXP 7.1
Liferay DXP 7.1 is now available and with it comes a wide array of new features and updates designed to put more useful tools in the hands of users than ever before. Liferay DXP 7.1 is a platform...
https://www.liferay.com/pt/blog/liferay-experience/see-the-newest-features-in-liferay-dxp-7-1
What is Your Customer Experience Ecosystem
Creating, controlling and providing excellent customer experience is a major factor in most companies’ digital business plans today. By striving to provide a pleasant and easy-to-navigate online...
https://www.liferay.com/pt/blog/customer-experience/what-is-your-customer-experience-ecosystem
Digital Transformation in 2018: What's Paining the Public Sector?
When the Government Digital Service (GDS) was created back in 2012, in response to Dame Lane-Fox’s report a year earlier, it laid the groundwork for changing the government’s digital channels and...
https://www.liferay.com/pt/blog/customer-experience/digital-transformation-in-2018-what-s-paining-the-public-sector-
Melhor portal para funcionários
A Criação do Melhor Portal Começa pela Empatia Se sua empresa está passando por uma transformação digital, contar com um portal de funcionários para ajudar a gerenciar as mudanças culturais é...
https://www.liferay.com/pt/blog/employee-experience/melhor-portal-para-funcionarios
Customer Success Is the Key to Digital Transformation
"Move fast and break things." Facebook's old motto has become an unintended slogan for the burgeoning tech culture and economy. One need look no further than the scandals swirling around so many...
https://www.liferay.com/pt/blog/customer-experience/customer-success-is-the-key-to-digital-transformation

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