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Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www.liferay.com/pt/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www.liferay.com/pt/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www.liferay.com/pt/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www.liferay.com/pt/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
Redefining the Student Experience in a Hybrid Learning Environment
The concept of hybrid universities—institutions that seamlessly integrate on-campus and online learning experiences, offering students the flexibility to choose how, when, and where they...
https://www.liferay.com/pt/blog/current-experiences/hybrid-student-experience
Warum B2B mehr als einen Shop braucht
Der Ausbau von E-Commerce ist gerade auch für B2B-Unternehmen zum strategischen Thema geworden. Dennoch reicht es in den allermeisten B2B-Anwendungen nicht, einfach eine Shoplösung zu...
https://www.liferay.com/pt/blog/current-experiences/warum-b2b-mehr-als-einen-shop-braucht
¿Cuál es la diferencia entre utilizar un enfoque de solución ad hoc o un enfoque holístico en tus soluciones de portal?
Además de decidir entre si comprar o crear un software, los equipos de TI tienen que tomar otra decisión clave: ¿Es mejor utilizar una solución ad hoc para crear un portal o utilizar un enfoque...
https://www.liferay.com/pt/blog/current-experiences/la-diferencia-entre-utilizar-un-enfoque-de-soluci-n-ad-hoc-o-un-enfoque-hol-stico-en-tus-soluciones-de-portal
Scale Personalisation Across the Student Experience | Liferay
If you, like many universities, want to deliver a differentiated experience, start by exploring the value of personalisation. More and more, universities across the globe are looking at the role...
https://www.liferay.com/pt/blog/current-experiences/scale-personalisation-student-experience

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