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What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://www.liferay.com/de/blog/customer-experience/what-is-personalized-marketing-
When It Comes to Digital Strategy, Are You a Leader or Lagger?
Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold...
https://www.liferay.com/de/blog/current-experiences/when-it-comes-to-digital-strategy-are-you-a-leader-or-lagger-
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://www.liferay.com/de/blog/customer-experience/the-future-of-customer-experience-think-small
The 3 Key Digital Strategies Every Bank Must Improve
The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...
https://www.liferay.com/de/blog/customer-experience/the-3-key-digital-strategies-every-bank-must-improve
8 Best Practices for Insurance Digital Transformation Maturity in 2023 and Beyond
Digital transformation maturity has progressed significantly in the past decade. In the beginning, many organizations relied on traditional business models and legacy systems. Over time, however,...
https://www.liferay.com/de/blog/current-experiences/8-best-practices-insurance-digital-transformation-maturity-2023-beyond
Elementi fondamentali per la trasformazione digitale nel settore pubblico
Come si presenta il futuro della trasformazione digitale nella Pubblica Amministrazione? Questo tipo di transizione richiede di ripensare completamente il sistema in termini di visione, esperienza,...
https://www.liferay.com/de/blog/current-experiences/elementi-fondamentali-per-la-trasformazione-digitale-nel-settore-pubblico
Que signifient les termes Low-code et No-code ?
Le développement Low-code et No-code consiste à créer des applications plus rapidement sans pour autant avoir des connaissances approfondies en codage. Cette méthode est particulièrement importante...
https://www.liferay.com/de/blog/current-experiences/que-signifient-low-code-et-no-code
PaaS vs SaaS — Quelle est la différence ?
SaaS, PaaS, que signifient ces acronymes ? Laissez-nous vous aider à comprendre l'intérêt de chaque offre cloud pour votre entreprise.   Quelle est la différence entre le SaaS et le PaaS ? Le PaaS,...
https://www.liferay.com/de/blog/current-experiences/difference-paas-vs-saas
Quali sono gli ostacoli strutturali al cambiamento verso la digitalizzazione dei servizi pubblici?
Chi è rimasto indietro   In tutto il mondo, i governi centrali e locali hanno difficoltà a fornire servizi pubblici digitali. Per passare modelli digital-first, è necessario sapere da dove...
https://www.liferay.com/de/blog/current-experiences/quali-sono-gli-ostacoli-strutturali-al-cambiamento-verso-la-digitalizzazione-dei-servizi-pubblici-
3 façons de réduire les coûts du service client pour les responsables de l'Expérience Client (CX)
Depuis la pandémie, les clients sont plus sélectifs concernant leurs expériences digitales. Plus de 60 % d'entre eux ne feront plus de nouvelle tentative après une seule mauvaise expérience, soit...
https://www.liferay.com/de/blog/customer-experience/3-facons-de-reduire-les-couts-du-service-client
10 Elementi chiave per costruire il percorso tecnologico del settore pubblico
In un contesto in cui tutti siamo fortemente influenzati dal settore privato, le aspettative si alzano e si richiedono le stesse funzionalità anche come cittadini, imprese o dipendenti del settore...
https://www.liferay.com/de/blog/current-experiences/10-elementi-chiave-per-costruire-il-percorso-tecnologico-del-settore-pubblico
Top 10 Customer Portal Trends
Keeping customers happy is essential to maintaining a healthy business. But recent disruptions like the global pandemic and economic uncertainty have made that harder than ever to achieve as...
https://www.liferay.com/de/blog/customer-experience/top-10-customer-portal-trends
Enhancing the Digital Customer Experience for Telco Organizations
The modern customer expects many things from telecommunications companies — convenience, simplicity, intuitiveness, trustworthiness, and more. Two such expectations in particular, however, must be...
https://www.liferay.com/de/blog/customer-experience/enhancing-digital-customer-experience-for-telco-organizations
Las 10 principales tendencias en portales de clientes de 2023
Siempre se ha dicho que hacer felices a tus clientes hará crecer tu negocio pero, los últimos acontecimientos como la pandemia o la incertidumbre económica, han hecho esta tarea más difícil de...
https://www.liferay.com/de/blog/customer-experience/las-10-principales-tendencias-en-portales-de-clientes-de-2023
Die 10 wichtigsten Kundenportal-Trends für 2023
Glückliche Kunden sind das Fundament eines erfolgreichen Unternehmens. In jüngster Zeit haben einschneidende Entwicklungen wie die weltweite Pandemie und wirtschaftliche Instabilität jedoch dazu...
https://www.liferay.com/de/blog/customer-experience/die-10-wichtigsten-kundenportal-trends-fur-2023
Le 10 principali tendenze dei portali clienti nel 2023
Fare in modo che i clienti siano soddisfatti è essenziale per mantenere un business sano. Tuttavia, la pandemia e l'incertezza economica hanno reso il raggiungimento di questo obiettivo più...
https://www.liferay.com/de/blog/customer-experience/le-10-principali-tendenze-dei-portali-clienti-nel-2023
Jornadas de liderança: Entrevista com Leyla Ferreira, Gerente de RH
Na Liferay, podemos dizer que uma coisa é certa: cada jornada profissional é única. Você pode topar com alguém que migrou dos bisturis para os códigos, alguém que iniciou sua carreira como pessoa...
https://www.liferay.com/de/blog/liferay-experience/jornadas-de-lideranca-leyla-ferreira
10 tendências para portais de clientes em 2023
Manter os clientes satisfeitos é essencial para a integridade dos negócios. No entanto, após eventos recentes como a pandemia global e os cenários de incertezas econômicas, ficou mais difícil...
https://www.liferay.com/de/blog/customer-experience/10-tendencias-para-portais-de-clientes
Citizen Experience: 46 Key Statistics Driving the Transformation in the Public Sector
Note: This article was last updated on September 3, 2025, to ensure all information is up-to-date.   Key Takeaways Rising expectations, falling trust: Citizens increasingly want digital,...
https://www.liferay.com/de/blog/customer-experience/citizen-experience-46-key-statistics-driving-the-transformation-in-the-public-sector
Mejora de la experiencia digital para las empresas de telecomunicaciones
Los clientes actuales esperan muchas cosas de las empresas de telecomunicaciones: comodidad, sencillez, intuitividad, fiabilidad y mucho más. Sin embargo, existen dos factores que deben estar...
https://www.liferay.com/de/blog/customer-experience/mejora-de-la-experiencia-digital-para-las-empresas-de-telecomunicaciones
Experiencia de Usuario y Gestión del Dato: Pilares de la Industria 4.0
La Industria 4.0 ha llegado para cambiar el juego en el mundo empresarial. Esta revolución tecnológica no solo está transformando la forma en que operamos, sino que también nos plantea ciertos...
https://www.liferay.com/de/blog/current-experiences/experiencia-de-usuario-y-gestion-del-dato-pilares-de-la-industria-4-0
Personalisierte CX in der Fertigungsbranche – so gelingt es
Die Fertigungsbranche ist eine der wichtigsten Branchen der Weltwirtschaft. Und obwohl viele Hersteller mit Herausforderungen konfrontiert sind, die sich Unternehmen anderer Branchen nicht...
https://www.liferay.com/de/blog/customer-experience/personalisierte-cx-in-der-fertigungsbranche-so-gelingt-es
Estar más cerca para llegar más lejos: cuando el objetivo de la tecnología no es solo llegar al mercado sino a los asegurados
Hoy en día ya nadie duda de que la tecnología no es una extensión de nuestra vida, sino parte de ella. Este sutil matiz hace que ciertas convenciones reservadas aparentemente al mundo físico...
https://www.liferay.com/de/blog/customer-experience/objetivo-tecnologia-llegar-a-los-asegurados
How to Make Client Portals a Competitive Advantage in Financial Services
Self-service client portals offer financial customers convenient 24/7 access to a wealth of information and essential services – all consolidated onto a single, user-friendly platform. This...
https://www.liferay.com/de/blog/customer-experience/how-to-make-client-portals-a-competitive-advantage-in-financial-services
Transformando el Retail en la Era Digital
El sector retail se encuentra en una etapa de constante transformación, impulsada por los avances tecnológicos y la evolución de las preferencias de los consumidores. En este artículo, exploraremos...
https://www.liferay.com/de/blog/current-experiences/transformando-el-retail-en-la-era-digital
10 Reasons to Choose Liferay DXP
Note: This article was last updated September 2025. Key Takeaways Customers from around the world choose to use Liferay DXP to build their digital solutions because of the platform's native CMS,...
https://www.liferay.com/de/blog/liferay-experience/10-reasons-to-choose-liferay-dxp
Como o Low Code está empoderando os usuários não técnicos do setor industrial
No mercado altamente dinâmico e competitivo de hoje, é crucial que os fabricantes sejam ágeis e adaptáveis para terem sucesso. As empresas do setor industrial precisam ser capazes de responder...
https://www.liferay.com/de/blog/customer-experience/como-o-low-code-esta-empoderando-os-usuarios-nao-tecnicos-do-setor-industrial
10 Schlüsselelemente für die digitale Transformation der Öffentlichen Hand
Mit dem Anstieg der digitalen Services im Privatsektor steigen ebenfalls die Anforderungen und Erwartungen der Bürger:innen an die Öffentliche Hand. Sie wünschen sich mehr denn je die gleichen...
https://www.liferay.com/de/blog/current-experiences/10-schluesselelemente-fuer-die-digitale-transformation-der-oeffentlichen-hand
Manufacturing Q&A: 5 Reasons Your Business Needs a Customer Portal
In today’s competitive market, manufacturers have to overcome a number of obstacles before they can successfully offer efficient and seamless digital experiences to both their customers and...
https://www.liferay.com/de/blog/customer-experience/infographic-manufacturing-questionnaire-5-reasons-your-business-needs-a-customer-portal
Digital Experience Webinare
In unseren zahlreichen Webinaren sprechen wir über Themen wie Customer Experience und Personalisierung, die Optimierung unternehmensinterner und -externer Prozesse bis hin zu den Vor- und...
https://www.liferay.com/de/blog/liferay-experience/digital-experience-webinare
38 Statistiken, die die digitale Transformation im Öffentlichen Sektor vorantreiben
Private Customer Experiences beeinflussen die Erwartungen der Bürger Öffentliche Verwaltungen, die mit begrenzten Budgets und technischen Fähigkeiten zu kämpfen haben, sind mehr denn je gefordert,...
https://www.liferay.com/de/blog/current-experiences/38-statistiken-die-die-digitale-transformation-im-oeffentlichen-sektor-vorantreiben
Le 8 best practice per la maturità della trasformazione digitale del settore assicurativo nel 2023
La maturità della trasformazione digitale è cresciuta notevolmente nell'ultimo decennio. All'inizio, molte organizzazioni si affidavano a modelli di business tradizionali e a sistemi legacy. Nel...
https://www.liferay.com/de/blog/current-experiences/le-8-best-practice-per-la-maturita-della-trasformazione-digitale-del-settore-assicurativo-nel-2023
Manufacturing Q+A: 5 Gründe, warum Ihr Unternehmen ein Kundenportal benötigt
Auf dem wettbewerbsintensiven Markt von heute müssen Hersteller eine Reihe von Herausforderungen bewältigen, bevor sie ihren Kunden und Mitarbeitenden erfolgreich effiziente und nahtlose digitale...
https://www.liferay.com/de/blog/customer-experience/manufacturing-q-a-5-grunde-warum-ihr-unternehmen-ein-kundenportal-benotigt
Manufacturing: 5 razones por las que tu empresa necesita un portal de clientes
En un mercado tan competitivo como el actual, los fabricantes tienen que hacer frente a una serie de desafíos antes de poder ofrecer con éxito experiencias digitales eficientes y fluidas tanto a...
https://www.liferay.com/de/blog/customer-experience/manufacturing-5-razones-por-las-que-tu-empresa-necesita-un-portal-de-clientes
Domande e risposte nel Manifatturiero: 5 motivi per cui la tua azienda ha bisogno di un portale clienti
Nel mercato competitivo odierno, i produttori devono superare una serie di ostacoli prima di poter offrire esperienze digitali efficienti e fluide a clienti e dipendenti. Ma esiste una soluzione a...
https://www.liferay.com/de/blog/customer-experience/domande-e-risposte-nel-manifatturiero-5-motivi-per-cui-la-tua-azienda-ha-bisogno-di-un-portale-clienti
Industrie - questions-réponses : 5 bonnes raisons d'adopter un Portail client
Dans un marché aussi concurrentiel que celui d'aujourd'hui, les industriels ont un certain nombre d'obstacles à surmonter pour parvenir à offrir des expériences digitales fluides et efficaces à...
https://www.liferay.com/de/blog/customer-experience/industrie-questions-reponses-5-bonnes-raisons-d-adopter-un-portail-client
Die vier Säulen einer erfolgreichen Customer Experience im B2B
Moderne und personalisierte Customer Experiences, die auf neuester Technologie basieren, gehören im Business-to-Consumer-Markt (B2C) bereits seit vielen Jahren zum Standard. Und auch im...
https://www.liferay.com/de/blog/customer-experience/die-vier-saeulen-einer-erfolgreichen-customer-experience-im-b2b
16 ejemplos de portales web
Como plataforma web, un portal permite a los usuarios conectarse entre sí y encontrar contenidos relevantes con facilidad y sencillez. Agrupa información de distintas fuentes en una única interfaz...
https://www.liferay.com/de/blog/current-experiences/16-ejemplos-de-portales-web
PaaS vs SaaS — Quale è la differenza?
SaaS, PaaS, che cosa significano tutti questi acronimi? Scopriamo cosa significano tutte queste offerte cloud per la tua attività. Che differenza c'è fra SaaS e PaaS? PaaS e SaaS sono due delle più...
https://www.liferay.com/de/blog/current-experiences/paas-vs-saas-quale-la-differenza-
38 statistiche che guidano la trasformazione delle esperienze dei cittadini nel settore pubblico
Il settore pubblico ha dovuto affrontare una crescente pressione per modernizzare i propri servizi e semplificare la fornitura di servizi digitali al fine di coinvolgere un pubblico più ampio e più...
https://www.liferay.com/de/blog/customer-experience/38-statistiche-che-guidano-la-trasformazione-delle-esperienze-dei-cittadini-nel-settore-pubblico
Perché i marketer dovrebbero preoccuparsi delle API headless
Solo pochi anni fa, sviluppare e gestire contenuti per un sito web era molto più semplice. La stragrande maggioranza degli utenti online utilizzava computer desktop: come marketer, potevi...
https://www.liferay.com/de/blog/current-experiences/perche-i-marketer-dovrebbero-preoccuparsi-delle-api-headless
¿Cuál es la diferencia entre SaaS y PaaS?
SaaS, PaaS: ¿qué significan todas estas siglas? Permítenos ayudarte a desglosar lo que estas diferentes ofertas de nube significan para tu empresa. ¿Cuál es la diferencia entre SaaS y PaaS? PaaS y...
https://www.liferay.com/de/blog/current-experiences/-cual-es-la-diferencia-entre-saas-y-paas
Como melhorar o onboarding de novos clientes no setor de serviços financeiros
Embora a covid-19 tenha incentivado organizações de serviços financeiros a se digitalizarem, essas empresas não têm planos de parar mesmo após a redução dos efeitos da pandemia. Na verdade, 77% das...
https://www.liferay.com/de/blog/customer-experience/como-melhorar-o-onboarding-de-novos-clientes-no-setor-de-servicos-financeiros
O que é low-code e no-code?
O desenvolvimento low-code e no-code é um método de criação rápida de aplicativos sem a necessidade de conhecimento profundo sobre programação. Ele é particularmente importante em organizações...
https://www.liferay.com/de/blog/current-experiences/o-que-e-low-code-e-no-code
PaaS X SaaS: Qual a diferença?
SaaS X PaaS: o que significam essas siglas? Vamos ajudar você a decifrar o que essas diferentes ofertas em nuvem significam para sua empresa. Qual é a diferença entre SaaS e PaaS? PaaS e SaaS são...
https://www.liferay.com/de/blog/current-experiences/paas-x-saas-qual-a-diferenca-
Predicciones de un ejecutivo de marketing B2B para la transformación digital en 2022
Los profesionales del marketing no son ajenos al cambio. Trabajan en un mundo en el que las preferencias de los consumidores cambian constantemente, en el que la tecnología evoluciona sin cesar y...
https://www.liferay.com/de/blog/current-experiences/predicciones-de-un-ejecutivo-de-marketing-b2b-para-la-transformacion-digital-en-2022
So sieht eine Low-Code-Anwendung in der Praxis aus
Low-Code-Anwendungen sind derzeit voll im Trend. Aus gutem Grund: Bieten Low-Code bzw. häufig sogar No-Code-Konzepte für Unternehmen die Möglichkeit, IT-Entwicklungsprojekte selbst bei einem Mangel...
https://www.liferay.com/de/blog/business-partner-experience/so-sieht-eine-low-code-anwendung-in-der-praxis-aus
Key Employee Experience Trends to Watch in 2022
2021 was a year to focus on digital workplaces and the processes around them. Driven by the pandemic challenges or new competitors, organizations of all sizes are began prioritizing the employee...
https://www.liferay.com/de/blog/employee-experience/employee-experience-trends-2022
Conheça a rotina nada monótona do nosso time de consultoria Global Services
O trabalho com tecnologia, muitas vezes, pode ser associado a uma atividade solitária, executada quase que exclusivamente entre o profissional e seu setup. Mas se engana quem pensa que ficar tanto...
https://www.liferay.com/de/blog/liferay-experience/-a-rotina-nada-monotona-de-consultoria-global-services
Open Source & Customer Experience - zwei ziemlich beste Freunde
Die große Mehrzahl der Unternehmen sieht in der Verbesserung ihrer Customer Experience (CX) den Schlüssel, um ihre digitale Transformation erfolgreich zu meistern. Und dies aus gutem Grund: So...
https://www.liferay.com/de/blog/customer-experience/open-source-customer-experience-zwei-ziemlich-beste-freunde
How to Provide an Outstanding Omnichannel Customer Experience
It’s no secret that today’s customers seek experiences that make them feel valued. In fact, 80% of customers are more likely to buy from a brand that provides personalised experiences. From our...
https://www.liferay.com/de/blog/customer-experience/how-to-provide-an-outstanding-omnichannel-customer-experience
Outpace Disruption: 3 Digital Transformation Use Cases for Wealth Management
Digital Transformation has come for the Wealth Management industry and no firm will be left untouched. The Great Wealth Transfer is looming. Massive client behavior changes have already started....
https://www.liferay.com/de/blog/current-experiences/outpace-disruption-3-digital-transformation-use-cases-for-wealth-management
The State of Digital Transformation in Wealth Management - 2023
Continued Post-Pandemic Market Uncertainty It’s an understatement to say that the wealth management industry is in the midst of significant change. Between digital transformation and the Great...
https://www.liferay.com/de/blog/current-experiences/the-state-of-digital-transformation-in-wealth-management
Estadísticas digitales de 2022 que las aseguradoras necesitan saber
En los últimos dos años hemos experimentado un período de riesgo nunca visto y un aumento de la preocupación por la salud. Esto ha hecho que más personas hayan optado por adquirir un seguro, pero...
https://www.liferay.com/de/blog/current-experiences/estadisticas-digitales-que-las-aseguradoras-necesitan-saber
Why Customer Experience Transformation Should Happen on Liferay DXP
It no longer matters what industry you’re in, how many products your company sells, or how many locations you have. The secret to success in today’s highly competitive and fragmented market lies in...
https://www.liferay.com/de/blog/customer-experience/why-customer-experience-transformation-should-happen-on-liferay-dxp
Sind klassische Content-Management-Systeme noch zukunftsfähig?
Gehen wir nach den Maßstäben des Internets, so blicken Content-Management-Systeme (CMS) schon auf eine lange, reiche Geschichte zurück. Waren die ersten Websites noch kunstvoll “per Hand”...
https://www.liferay.com/de/blog/business-partner-experience/sind-klassische-content-management-systeme-noch-zukunftsfaehig
Un Guía para el CMS Headless
Los profesionales de marketing han utilizado content management systems (CMSs) para gestionar sus contenidos online, pero la necesidad del marketing omnicanal transformó el CMS y llevó a la...
https://www.liferay.com/de/blog/customer-experience/un-guia-para-el-cms-headless
¿Por qué el sector de seguros necesita ser omnicanal?
¿Crees que la omnicanalidad es solo una palabra de moda del sector tecnológico? Piénsalo una vez más. Las aseguradoras recurren cada vez más a las experiencias personalizadas y omnicanal,...
https://www.liferay.com/de/blog/customer-experience/-por-que-el-sector-de-seguros-necesita-ser-omnicanal-
Quais os Princípios do Customer Success?
Os modelos de negócios vivem a era da recorrência, um momento em que tudo que se produz tem potencial para ser comercializado como um serviço. Isso está evidente no âmbito do software - nas...
https://www.liferay.com/de/blog/customer-experience/quais-os-principios-do-customer-success-
Why Businesses Need an API-Driven Strategy
Delivering great digital experiences only grows more difficult year after year. Today, a single web or mobile transaction crosses an average of 35 different technology systems or components,...
https://www.liferay.com/de/blog/customer-experience/why-businesses-need-an-api-driven-strategy

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