Roadmap

Data Intelligence: Powering Personalized Customer Journeys

Introducing the Liferay Data Platform (LDP)

Modern digital experiences require the seamless orchestration of customer data. We are introducing the Liferay Data Platform (LDP): a unified, privacy-aware engine designed to bridge the gap between behavioral analytics and real-time activation for every type of relationship.

 

By integrating Customer Data Platform (CDP) capabilities directly into the Liferay DXP, we empower marketing teams to turn raw data into immediate action. LDP provides a shared identity layer across content, personalization, and commerce, ensuring that every touchpoint is informed by a unified, real-time understanding of both the individual consumer and the organizational account.

Our Strategic Pillars

Integrated Data Activation

LDP serves as the universal activation layer for the DXP. We reduce the complexity of external integrations by providing a built-in CDP that orchestrates experiences based on real-time behavior. Whether triggering a high-volume promotion or an account-specific workflow, LDP operates within the same ecosystem where your experiences are delivered.

Unified Customer & Account Profiles

Eliminate data silos with a comprehensive "Golden Record." LDP reconciles multiple identifiers—from device IDs and cookies for visitors to CRM organizational account IDs for stakeholders—into a single, high-fidelity profile that captures the full history of every interaction.

Native DXP & Commerce Synergy

LDP is designed for deep architectural synergy with Liferay DXP and Commerce. This ensures that audience segments and behavioral triggers are immediately available to personalization engines to show tailored storefronts, individual product recommendations, or contract-specific pricing without the latency of third-party API roundtrips.

The Vision for Operational Excellence

Account Lifecycle Dashboard

We are providing full-funnel pipeline visibility by visualizing the end-to-end B2B buying journey. The Account Lifecycle Dashboard tracks progression across customizable stages—from Anonymous Target and Engaged Opportunity to Account at-Risk—proving marketing's impact through to closed-won revenue. By connecting top-of-funnel intent data directly to CRM opportunities, teams can evaluate custom events to improve account retention.

 

Furthermore, it highlights stalled accounts and missing buying committee personas, empowering marketing and sales to trigger targeted nurture flows or Digital Sales Room (DSR) interventions. This standardizes aggregate account engagement metrics and conversion velocities for seamless executive reporting.

User Profile & Account Profile Unification

Our core objective is to ingest data from multiple systems to create a unified, real-time view of the customer. This ensures that every interaction, whether a consumer browsing on a mobile app or a partner in a connected CRM like Salesforce, informs the journey instantly at both the individual and organizational level.

Real-Time Personalization

We aim to minimize the gap between data insight and experience delivery. By enabling seamless, real-time personalization, marketers can activate segments directly into the DXP’s engines to show relevant content, personalized commerce offers, or account-specific recommendations the moment a user lands on the portal.

Ecosystem Connectivity

We are continuously broadening our library of out-of-the-box connectors to enable the seamless synchronization of diverse data sets. By harmonizing transactional, operational, and behavioral signals, we ensure your digital platform provides a holistic view that reflects the complete scope of your global business relationships.

Liferay Data Platform Roadmap: Integrated Strategy & Performance

Our vision for LDP is to provide a composable foundation that simplifies your tech stack while maximizing the impact of your customer data across all business models.

Now

  • Salesforce CRM Connector & Demandbase Integration
  • Single Customer & Unified Account Profile Views
  • Real-Time Personalization for B2B Segments
  • Account Lifecycle Dashboard

Next

  • Marketo & HubSpot Connectors
  • Custom Connector Framework for Data Mapping
  • Buying Committee Template for Account Orchestration

Later

  • Campaign Activation Section
  • OOTB Liferay Commerce Event Ingestion

Ready to Orchestrate Your Experiences?

The Liferay Data Platform is the foundation for data-driven engagement. By unifying your analytics and customer data, we help you simplify your stack and deliver the hyper-personalized journeys your customers and partners expect.