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3 portales de clientes con ROIs sorprendentes
Cuando pensamos en producir un ROI sorprendente para la empresa, la mejora de la experiencia del cliente no es siempre una estrategia que nos viene a la mente. De hecho, muchas empresas siguen...
https://www.liferay.com/de/blog/customer-experience/el-insano-roi-de-los-portales-de-clientes
Summer Convention 2022: relembre os melhores momentos
Já faz 84 anos… desde que realizamos nosso último evento interno presencial, certo? Errado! Bom, é verdade que desde o início da pandemia, em 2020, nossos eventos presenciais foram cancelados ou...
https://www.liferay.com/de/blog/liferay-experience/summer-convention-2022-relembre-os-melhores-momentos
Gerando conexões através da comunidade open source da Liferay: a história de Papa
Como um estudante universitário na África do Sul, um laptop antigo na Holanda e um parceiro de tecnologia na Itália conseguiram se conectar? Através da Comunidade Liferay.   Um jovem desenvolvedor...
https://www.liferay.com/de/blog/liferay-experience/gerando-conexoes-atraves-da-comunidade-open-source-da-liferay
The Value of Customer Journey Analytics I Liferay
You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...
https://www.liferay.com/de/blog/customer-experience/customer-journey-analytics
Accelerating Your Digital Innovation with Pre-Built Solutions
At Liferay, we understand how resource-intensive it can be to create tailored digital solutions that fit your specific business needs, so we have been working on a way to reduce the time and cost...
https://www.liferay.com/de/blog/liferay-experience/liferay-solutions-marketplace
Por que a transformação da experiência do cliente deve acontecer com o Liferay DXP
Independente do setor da sua empresa, de quantos produtos ela vende ou de quantas filiais existem, hoje o segredo do sucesso no mercado altamente competitivo e fragmentado está na transformação da...
https://www.liferay.com/de/blog/liferay-experience/por-que-a-transformacao-da-experiencia-do-cliente-deve-acontecer-com-o-liferay-dxp
Transformando Digitalmente la Banca
Los servicios financieros son uno de los que están adaptándose más rápidamente a la necesidad de transformación digital. En los últimos años, mejorar la experiencia del cliente es una prioridad...
https://www.liferay.com/de/blog/liferay-experience/-transformando-digitalmente-la-banca
5 E-Commerce Strategies B2B Leaders Use to Overcome Market Challenges
Many challenges are making it hard for companies that rely on B2B selling models to drive growth. However, with the following five e-commerce strategies, B2B commerce leaders can leverage...
https://www.liferay.com/de/blog/customer-experience/-5-e-commerce-strategies-b2b-leaders-use-to-overcome-market-challenges
5 E-Commerce Strategies B2B Leaders Use to Overcome Market Challenges
Many challenges are making it hard for companies that rely on B2B selling models to drive growth. However, with the following five e-commerce strategies, B2B commerce leaders can leverage...
https://www.liferay.com/de/blog/customer-experience/-5-e-commerce-strategies-b2b-leaders-use-to-overcome-market-challeng-1
4 desafíos para convertirse en una aseguradora digital
Según un informe de PwC, el 44% de los líderes en el sector de seguros encuestados no creían que las aseguradoras existentes fueran a sobrevivir en su modelo actual de negocio. La industria está...
https://www.liferay.com/de/blog/customer-experience/-4-desafios-para-convertirse-en-una-aseguradora-digital
Problemas de Comunicação Resolvidos com a Sua Intranet
É difícil encontrar uma empresa que não tenha dificuldades com a comunicação no ambiente de trabalho. Na verdade, 86% dos executivos citam a comunicação ineficaz como a causa para fracassos no...
https://www.liferay.com/de/blog/employee-experience/-problemas-de-comunicacao-resolvidos-com-a-sua-intranet
How Genworth Bridges the Gap Between Business and IT
One of my favorite things about Liferay’s annual symposium in North America is the chance to meet new people and hear how they’re solving common challenges that we all face at their companies. This...
https://www.liferay.com/de/blog/employee-experience/-how-genworth-bridges-the-gap-between-business-and-it
How to Choose a B2B E-Commerce Solution for Your Business
According to Forrester Research, 57% of B2B executives said that their top technology need for investment was an e-commerce platform, making it the highest reported need in the survey. Even though...
https://www.liferay.com/de/blog/customer-experience/-how-to-choose-a-b2b-e-commerce-solution-for-your-business
Qual é o Ecossistema da Experiência do Seu Cliente?
Criar, controlar e entregar experiências de qualidade para o cliente são fatores cruciais na maior parte do planejamento das empresas atuais. Quando uma empresa tenta entregar jornadas online do...
https://www.liferay.com/de/blog/customer-experience/-qual-e-o-ecossistema-da-experiencia-do-seu-cliente-
Open Source and the Value of a Strong Community
Liferay has been passionate about open source since the first version of our product, and every year we find that collaborating with our community ultimately creates products that are better for...
https://www.liferay.com/de/blog/current-experiences/-open-source-and-the-value-of-a-strong-community
How Hewlett Packard Enterprise built a partner portal people actually wanted to use…and delivered genuine value realisation.
Channel partners can play an important role for organisations looking to scale and develop their offerings to end users. ‘Managed effectively, channel partnerships either enhance benefits to end...
https://www.liferay.com/de/blog/customer-experience/-how-hewlett-packard-enterprise-built-a-partner-portal-people-actually-wanted-to-use-and-delivered-genuine-value-realisation-
Six Elements of Great Customer Web Portal Software
What is a Modern Customer Web Portal? Customers today want to log in and enjoy a simple and good quality experience. This means it would make a lot of business sense for companies to implement a...
https://www.liferay.com/de/blog/customer-experience/-six-elements-of-great-customer-web-portal-software
Maximizing the Value of Design
When businesses consider how to implement digital transformation, they often focus on the improvement of back-end systems and how to reach customers across multiple channels. However, many...
https://www.liferay.com/de/blog/customer-experience/-maximizing-the-value-of-design
GDPR Compliance: Done Is Better Than Perfect
With the GDPR implementation deadline looming, organizations in both the private and public sector are amping up their efforts in order to achieve GDPR compliance in time.   At the Liferay Digital...
https://www.liferay.com/de/blog/customer-experience/-gdpr-compliance-done-is-better-than-perfect
4 Maneiras de Construir a Confiança do Cliente com Design
A presença online de uma empresa desempenha uma importante função para criar e manter a confiança de clientes em potencial e já existentes. Embora informações úteis, excelente atendimento ao...
https://www.liferay.com/de/blog/customer-experience/-4-maneiras-de-construir-a-confianca-do-cliente-com-design
Is An Open Source CMS Right For Your Business?
In the past decade, enterprises have increasingly turned to open source software (OSS) to replace proprietary solutions, due to four factors: Open source software are more mature The innovation...
https://www.liferay.com/de/blog/customer-experience/-open-source-cms
Enterprise Website Design: 7 Elements to Master
Often, what we consider the “best” examples of website design focus on stunning visuals or original layouts. For enterprises, however, there are functional elements of web design that are much more...
https://www.liferay.com/de/blog/customer-experience/-enterprise-website-design-7-elements-to-master
How to Evaluate Website Platforms
The evaluation system for website platforms can be vastly different depending on your organization’s culture and the personalities of your project management team. By laying out a standardized...
https://www.liferay.com/de/blog/customer-experience/-how-to-evaluate-website-platforms
Four Ways Retail Predictive Analytics Boost Store Performance
Research shows that, more than ever, shoppers want their favorite brands to immediately fulfill or even predict their needs and desires. Purchasing an item is no longer an isolated event, but part...
https://www.liferay.com/de/blog/customer-experience/-four-ways-retail-predictive-analytics-boost-store-performance
Five Retail Technology Upgrades Every Brick-and-Mortar Store Should Make
In the last year, retail companies experienced the sudden and widespread effects of what many are calling the bursting of the “retail bubble.” This has led to numerous store closures and, according...
https://www.liferay.com/de/blog/customer-experience/-five-retail-technology-upgrades-every-brick-and-mortar-store-should-make
Como Construir a Lealdade do Cliente na Era Digital
A era da transformação digital permitiu compreender e conectar-se com o público-alvo das organizações com uma maior facilidade, desde conteúdos dinâmicos à análise do comportamento do usuário em...
https://www.liferay.com/de/blog/customer-experience/-como-construir-a-lealdade-do-cliente-na-era-digital
Tres motivos para usar plataformas de portal
Las plataformas de portal están diseñadas para partidos largos La mayoría de las empresas selecciona software y soluciones en base a las necesidades que tienen hoy, sin tener en cuenta los desafíos...
https://www.liferay.com/de/blog/customer-experience/-tres-motivos-para-usar-plataformas-de-portal
Self Service Portal | Liferay
A self-service portal can improve customer experience and free up your employees to concentrate on more complex, higher-value tasks. It’s undeniable that there has been a significant shift when it...
https://www.liferay.com/de/blog/current-experiences/-self-service-portal
5 Señales Que Es Hora de Romper Con Tus Sistemas Heredados
Intentar eliminar un sistema heredado obsoleto es difícil. Sin embargo, las investigaciones demuestran la necesidad de un cambio. El único problema es que no todos en la organización ven lo...
https://www.liferay.com/de/blog/current-experiences/-senales-que-es-hora-de-romper-con-tus-sistemas-heredados
3 pasos para mejorar la experiencia del cliente en los seguros
Ofrecer una mejor experiencia al cliente en el sector de los seguros es como una carrera, y las aseguradora hacen todo lo posible por cruzar la meta, pero siguen estando por detrás de otros...
https://www.liferay.com/de/blog/employee-experience/-3-pasos-para-mejorar-la-experiencia-del-cliente-en-los-seguros
B2B, B2C, und was noch?
Das geschäftliche Miteinander wird auch durch den Einsatz digitaler Technologien immer vielfältiger. Und so haben sich im Laufe der Zeit zu den “klassischen” Kategorien B2C (Business-to-Consumer)...
https://www.liferay.com/de/blog/customer-experience/-glossar-b2b-b2c-b2a-b2e-b2t-und-viele-weitere
Como Melhorar o Atendimento ao Cliente através do portal do cliente
De acordo com a Harvard Business Review, 81% dos clientes tentam responder às suas dúvidas por conta própria antes de entrarem em contato com uma equipe de atendimento. E o que esses clientes...
https://www.liferay.com/de/blog/customer-experience/-como-melhorar-o-atendimento-ao-cliente
4 formas en las que la tecnología puede mejorar el engagement en los entornos de trabajo híbridos
Durante más de un siglo, el paradigma del entorno de trabajo en la oficina moderna ha permanecido inalterable. Aunque las tecnologías online han contribuido a un aumento reciente del número de...
https://www.liferay.com/de/blog/employee-experience/-4-formas-en-las-que-la-tecnologia-puede-mejorar-el-engagement-en-los-entornos-de-trabajo-hibridos
2022 Digital Transformation Predictions from a B2B Marketing Executive
Marketers are no strangers to change. You’ve operated in a world where consumer preferences are always shifting, where technology is always evolving, and the market is always moving. This has been...
https://www.liferay.com/de/blog/customer-experience/-2022-digital-transformation-predictions-from-a-b2b-marketing-executive
Personalización, Omnicanalidad y Datos. Principales retos del sector asegurador
Recientemente Liferay ha estado presente en Insurance Revolution, un evento de referencia en el sector asegurador organizado por IKN cuyo objetivo principal es abordar los retos clave a los que se...
https://www.liferay.com/de/blog/customer-experience/-personalizacion-omnicanalidad-y-datos-principales-retos-del-sector-asegurador
Turn Your Onboarding Headache Into The Start of a Great Relationship
While COVID-19 may have pushed financial service organizations to digitalize, these companies have no plans of stopping even after COVID’s effects lessen. In fact, 77% of traditional financial...
https://www.liferay.com/de/blog/customer-experience/-turn-your-onboarding-headache-into-the-start-of-a-great-relationship
3 Exemplos Reais de Autoatendimento para Indústrias
Do fabricante ao fornecedor ao cliente, o sucesso e a longevidade de cada uma dessas partes estão bastante conectados entre si. Por essa razão, empresas fabricantes devem oferecer as melhores...
https://www.liferay.com/de/blog/customer-experience/-3-exemplos-reais-de-autoatendimento-para-industrias
Wie digitale Transformation 2022 im B2B aussehen wird: Das sagt der CMO von Liferay
Für Marketingexperten ist Veränderung kein Neuland. Sie arbeiten in einer Welt, in der sich die Konsumentenpräferenzen ständig wandeln, in der sich die Technologie ständig weiterentwickelt und der...
https://www.liferay.com/de/blog/current-experiences/-wie-digitale-transformation-2022-im-b2b-aussehen-wird
Previsões de transformação digital para 2022 por um executivo de marketing B2B
Os profissionais de marketing não são contrários à mudança. Você já opera em um mundo onde as preferências dos clientes estão sempre mudando, onde a tecnologia está sempre evoluindo, e o mercado...
https://www.liferay.com/de/blog/category/-previsoes-de-transformacao-digital-para-2022-por-um-executivo-de-marketing-b2b
Open Source und was es damit auf sich hat
Open Source ist aktueller denn je. Laut Gartner werden bis 2025 mehr als 70 % der Unternehmen ihre IT-Ausgaben für Open-Source-Software (OSS) erhöhen, verglichen mit derzeitigen IT-Ausgaben. Und...
https://www.liferay.com/de/blog/current-experiences/-open-source-und-was-es-damit-auf-sich-hat
Buyer Supplier Relationship Management: The Key to Resilient and Efficient Supply Chains
Note: This article was last updated on August 25, 2025, to ensure all information is up-to-date.   Key Takeaways Smarter decision-making for buyers and suppliers. Centralized data and SRM tools...
https://www.liferay.com/de/blog/business-partner-experience/-buyer-supplier-relationship-management
Liferay Experience Cloud: ora la tua trasformazione digitale non ha più limiti
Per più di un decennio, ci siamo impegnati a creare una tecnologia che potesse aiutare le persone a raggiungere il loro pieno potenziale. Questo sogno è iniziato da un gruppo di giovani...
https://www.liferay.com/de/blog/liferay-experience/-liferay-experience-cloud-ora-la-tua-trasformazione-digitale-non-ha-piu-limiti
Multichannel vs Omnichannel Explained | Liferay
Across both business to business (B2B) and business to consumer (B2C) online sites, social media, and marketplaces, all of us are glued to our various devices more than ever before. The COVID-19...
https://www.liferay.com/de/blog/customer-experience/-multichannel-vs-omnichannel
3 Examples of Successful Digital Transformation in Manufacturing
Note: This article was last updated September 2025. Key Takeaways Digital transformation, through the adoption of advanced technologies, will change the way the manufacturing industry operates....
https://www.liferay.com/de/blog/customer-experience/-3-examples-successful-digital-transformation-manufacturing
Ways to Improve Customer Service in Banks | Liferay
There are more than 5,000 banks and savings institutions to choose from in the United States, nearly 1,500 banks in Germany, more than 400 in Ireland, and 53 in Australia. Simply put, there’s a lot...
https://www.liferay.com/de/blog/current-experiences/-improve-customer-service-in-banks
Qu'est-ce que le self-service digital?
Qu'est-ce que le self-service ? Le self-service est un terme général qui désigne les techniques du service client qui permettent aux utilisateurs de résoudre des problèmes ou de répondre à des...
https://www.liferay.com/de/blog/customer-experience/-qu-est-ce-que-le-self-service-numerique
Conquering Technical Debt & Legacy Systems: A Roadmap to Modernizing Your Digital Foundation
The weight of technical debt and the challenge of modernizing legacy systems can feel like an insurmountable obstacle, but it doesn't have to be. Recently, Liferay and Veriday teamed up for a joint...
https://www.liferay.com/de/blog/customer-experience/conquering-technical-debt-legacy-systems-a-roadmap-to-modernizing-your-digital-foundation
La Transformación Digital de la Cámara Chilena de la Construcción (CChC): Un Nuevo Camino Hacia la Eficiencia y la Autogestión
En el dinámico sector de la construcción, uno de los retos más grandes para las organizaciones gremiales es visibilizar su trabajo y demostrar el valor que aportan. La Cámara Chilena de la...
https://www.liferay.com/de/blog/current-experiences/la-transformacion-digital-de-la-camara-chilena-de-la-construccion
Partner Pulse: TCS Interactive on AI, Headless CMS, and Personalization
Welcome to this edition of “Partner Pulse”, where we sit down with leaders from our global partner network to explore the latest in digital transformation. For this interview, we’re joined by Sipin...
https://www.liferay.com/de/blog/customer-experience/partner-pulse-tcs-interactive-ai-headless-cms-personalization
Comment atteindre l’agilité digitale de votre site Web ?
Aujourd'hui, gérer une entreprise signifie trouver un équilibre entre les attentes changeantes des clients, la pression pour innover et la nécessité de s'adapter efficacement, tout en garantissant...
https://www.liferay.com/de/blog/customer-experience/comment-atteindre-l-agilite-digitale-de-votre-site-web-
Négligez-vous ces trois éléments essentiels de votre site Web d’entreprise ?
Tout le monde a besoin d’un site Web Depuis l’essor d’Internet au milieu des années 90, les entreprises se sont rapidement lancées en ligne, créant à l’origine des sites Web principalement pour...
https://www.liferay.com/de/blog/customer-experience/negligez-vous-ces-trois-elements-essentiels-de-votre-site-web-d-entreprise
Faster Repairs and Happier Customers: The Benefits of a DAM-Driven Service Portal in the Durable Goods Sector
When a critical machine like a refrigerator, oven, or washer fails on a durable-goods line, every minute of downtime costs thousands in lost productivity. Yet despite having comprehensive technical...
https://www.liferay.com/de/blog/employee-experience/faster-repairs-happier-customers-benefits-of-dam-driven-service-portal-durable-goods
Cómo Lograr Agilidad Digital para tu Sitio Web
  Hoy en día, dirigir una empresa compleja significa equilibrar las expectativas cambiantes de los clientes, la presión por innovar y la necesidad de escalar de manera eficiente, todo ello mientras...
https://www.liferay.com/de/blog/category/como-lograr-agilidad-digital-para-tu-sitio-web
¿Estás descuidando estos 3 elementos esenciales de un sitio web empresarial?
Todo el mundo necesita una página web Tras el auge de internet a mediados de los años 90, las empresas comenzaron a dar el salto al mundo digital, creando inicialmente sitios web como complemento a...
https://www.liferay.com/de/blog/category/-estas-descuidando-estos-3-elementos-esenciales-de-un-sitio-web-empresarial-
Unifying Agile Collaboration and Digital Experiences with Liferay DXP and Camunda Agentic Orchestration
Key Takeaways Automation without fragmentation. Many organizations are “almost” automated but stuck with fragile, siloed workflows. Liferay and Camunda unify front-end experiences and back-end...
https://www.liferay.com/de/blog/business-partner-experience/agile-collaboration-digital-experiences-liferay-dxp-camunda-agentic-orchestration
Orientarsi nel panorama delle esperienze digitali: la posizione di Liferay nel report Voice of the Customer 2025 per le Digital Experience Platform
Aiutare le organizzazioni a costruire esperienze digitali migliori è ciò che facciamo in Liferay, che si tratti di portali clienti, intranet o siti web. Ma sappiamo anche che ciò che conta davvero...
https://www.liferay.com/de/blog/category/orientarsi-nel-panorama-delle-esperienze-digitali-la-posizione-di-liferay-nel-report-voice-of-the-customer-2025-per-le-digital-experience-platform
PaaS: What You Need to Know
When it comes time to choose application solutions for your company, you can’t afford to rely on anything that will disappoint you, your employees, or your customers. However, with so many tech...
https://www.liferay.com/de/blog/current-experiences/paas-what-you-need-to-know
Supply Chain Digital Transformation: The What, Why, and How
Years of unprecedented supply chain disruptions have dramatically altered discussions around the future of manufacturing. Now, manufacturers are rethinking supply chain operations in ways that...
https://www.liferay.com/de/blog/business-partner-experience/supply-chain-digital-transformation-what-why-how
Personalizing Customer Experience in Manufacturing: The Why & How
Manufacturing is one of the most important industries in the global economy. Although manufacturers face challenges other companies may never have to imagine, their customers have many of the same...
https://www.liferay.com/de/blog/customer-experience/personalizing-customer-experience-in-manufacturing
How to Improve Customer Lifetime Value (CLV) | Liferay
Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...
https://www.liferay.com/de/blog/current-experiences/improve-customer-lifetime-value

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