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Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www.liferay.com/de/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www.liferay.com/de/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www.liferay.com/de/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://www.liferay.com/de/blog/customer-experience/seven-intranet-examples-that-boost-productivity
Buon compleanno, Liferay!
Liferay Italia festeggia 4 anni! Le sue soluzioni sono sul mercato italiano dal 2009, grazie al prezioso supporto dei partner, ma il 13 febbraio 2017 si aprivano ufficialmente le porte della sua...
https://www.liferay.com/de/blog/liferay-experience/buon-compleanno-liferay-
Neuromarketing oder: Ihr Reptiliengehirn macht das schon für Sie!
Sie haben bestimmt schon einmal Henry Fords berühmtes Zitat zum Thema Werbung gehört: “Ich weiß, die Hälfte meiner Werbung ist hinausgeworfenes Geld. Ich weiß nur nicht, welche Hälfte.” Hätte es zu...
https://www.liferay.com/de/blog/customer-experience/neuromarketing-oder-ihr-reptiliengehirn-macht-das-schon-fur-sie-
3 Exemplos de Portais de Autoatendimento Eficientes
Até o final de 2020, o Gartner prevê que 85% de todas as interações de atendimento ao cliente irão começar pelo autoatendimento. Inclusive, muitas empresas esperam implementar portais de...
https://www.liferay.com/de/blog/customer-experience/3-exemplos-de-portais-de-autoatendimento-eficientes
Por que o CMS Híbrido é Fundamental para Experiências Omnichannel
De acordo com análise da Forrester, na atualidade, o conteúdo web oferecido pelas empresas deve ser dinâmico, personalizado e consistente em todos os canais. Neste contexto, os canais digitais têm...
https://www.liferay.com/de/blog/current-experiences/por-que-o-cms-hibrido-e-fundamental-para-experiencias-omnichannel

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