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Turn Customer Data into Personalized Experiences

Get a unified view of your customers with Liferay Data Platform, enabling organizations to manage and use data effectively for targeted engagement and actionable insights.

Better Data = Better Results

Bring all your customer data into one place.

See the whole customer, not just the clicks. Collect customer data from multiple data sources—including behavioral data from every channel as well as profile and account information from systems like your CRM—to create a unified customer profile and plan more thoughtful and targeted marketing interactions.

Incorporate account level-data.

Liferay Data Platform surfaces an organization's data from accounts and organizational hierarchies so you can segment precisely and deliver experiences that win over entire buying groups.

Empower your sales team with actionable intelligence.

Provide business intelligence tools that deliver real-time insights into key trends, engagement signals, and account-level behaviors. Analyze data to identify what high-value accounts care about, so they can prioritize outreach and tailor every interaction.

Create dynamic experiences to see results.

Adapt page layouts, content, and recommendations based on real-time behavior, account membership, and user profile information. The outcome? Experiences that drive customer engagement by making interactions feel relevant and personal – boosting conversions, increasing order volumes, and improving customer satisfaction and loyalty.

How Liferay Data Platform (LDP) Works with Other Product Modules

LDP + Personalization

Liferay Data Platform provides the unified customer data that powers Liferay’s personalization engine. By creating a single profile for each user, you can deliver truly tailored content, messages, and experiences.

LDP + Analytics

Understand the entire customer journey with powerful data analytics. Liferay Data Platform pulls all your data into one place, while Analytics Cloud offers data visualizations and performance insights – so you can track, measure, and act with confidence.

LDP + Commerce

Connect customer behavior to sales. By unifying commerce data like purchases, abandoned carts, and product views, Liferay Data Platform provides valuable customer insights, helping you create segments based on purchase history, abandoned carts, and product views. With a clearer view of customer behavior, you can create data-driven marketing campaigns that boost cross-sell and upsell performance.

LDP + CMS

Enhance customer experiences by delivering relevant content. Liferay Data Platform’s unified customer data enables your CMS to dynamically deliver the most relevant content to the right user, ensuring every piece of content is personalized and engaging.

Insurance

How Merkur Versicherung Delivers Personalized Experiences for Employees, Brokers, and Partners 

Insurer Merkur Versicherung is able to display content according to individual needs and roles, enabling employees, brokers, and cooperation partners to carry out their work correctly.

300,000 +

users

20,000 +

customer portal users/year

1,000

employees

What Is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is software that pulls customer data from every source – web, mobile, CRM, commerce, and more – and unifies that data into a single, always-up-to-date profile for each customer.

The core components of a CDP include data collection, which gathers input from any source; customer profile unification, which consolidates and deduplicates customer or account profiles; segmentation, which defines rules and detects events to determine segment membership; and activation, which sends data to external systems such as email, mobile, and social channels.

This “single source of truth” feeds your marketing, sales, and service systems so they can deliver personalized experiences, targeted campaigns, and data-driven insights. Put simply: a CDP is the central hub that turns scattered customer data into clear, usable intelligence for your entire organization.

Liferay Recognized in the 2025 Gartner Critical Capabilities for DXPs Report

Read the report

Frequently-Asked Questions

No. Liferay Data Platform is one of a suite of product modules in Liferay Digital Experience Platform.
The platform uses a variety of methods to resolve identities and merge customer data from multiple sources to create a single, persistent profile that is constantly updated with new information as the customer interacts with your brand.
Yes. Liferay Data Platform is built to ingest and unify data from exisiting systems of record, like your CRM. This provides a comprehensive view of your customers, combining behavioral data with existing profile information at both the indvidual and account level.

Additional Resources

Product Info

Personalization Fact Sheet

Customer Story

Škoda Auto's Intranet Serves 40,000 Employees with Personalized Experiences

Whitepaper

How to Use Personalization to Reduce Cost-to-Serve

More Personalization Insights

Move from fragmented data to unified experiences that drive customer loyalty.

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