Thanks to personalized content and a user-friendly e-commerce space, Terres Inovia is modernizing its image and shifting its focus to end users.
Content management and e-commerce: a 2-in-1 interactive website for farmers
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Outline
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Thanks to Liferay’s profile management capacities, our members enjoy personalized content and can access specific information on their crops in real time. Moreover, the
e-commerce space enables us to showcase our products and services.
Claire Mandard
Editorial Project Manager, Terres Inovia
Key Features
Content management, role and permission management, responsive design, catalog browsing, shopping cart
Sfide
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Adapt to farmers’ new uses by offering a clearer, more intuitive and more responsive website
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Provide personalized content and advice in real time based on the user profile
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Promote products and services through an e-commerce space
Risultati
STREAMLINED NAVIGATION
Simplified access to online news and services
PERSONALIZED CONTENT
In real time and according to user profile
E-COMMERCE SPACE
Online catalog browsing and purchasing of products and services
INCREASED WEB TRAFFIC
2x the amount of page views within one year