Case study

Content management and e-commerce: a 2-in-1 interactive website for farmers

Thanks to personalized content and a user-friendly e-commerce space, Terres Inovia is modernizing its image and shifting its focus to end users.

Jump to Section
Outline
Jump to Section
Thanks to Liferay’s profile management capacities, our members enjoy personalized content and can access specific information on their crops in real time. Moreover, the e-commerce space enables us to showcase our products and services.
Claire Mandard
Editorial Project Manager, Terres Inovia

Key Features

Content management, role and permission management, responsive design, catalog browsing, shopping cart

Sfide

  • Adapt to farmers’ new uses by offering a clearer, more intuitive and more responsive website

  • Provide personalized content and advice in real time based on the user profile

  • Promote products and services through an e-commerce space

Risultati

STREAMLINED NAVIGATION

Simplified access to online news and services

PERSONALIZED CONTENT

In real time and according to user profile

E-COMMERCE SPACE

Online catalog browsing and purchasing of products and services

INCREASED WEB TRAFFIC

2x the amount of page views within one year