Customer expectations are continuously growing today. From being able to solve their own problems and creating accessibility from anywhere, to demanding contextualized interactions across every touchpoint, organizations are having to adapt quickly and constantly. 

In this session, Eric Kirby, Solution Sales Lead at Liferay, will discuss the biggest challenges brands face to meet these customer demands, and how organizations are leveraging Liferay to win against competitors and drive hyper-adoption by customers in an on-demand era.