El nuevo portal de clientes, moderno y accesible 24/7, simplifica el día a día de 3.000 operadores de helicópteros y aumenta su eficiencia operativa.
Portal del Cliente de Airbus Helicopters: un pilar fundamental para el compromiso del cliente
The purpose of Airbus Helicopters is to provide the most effective civil and military helicopter solutions to its customers. In 2016, this division of the Airbus Group turned to Liferay to redesign its customer portal and put forward a more modern platform that is adapted to the customer journey of its helicopter operators, who constitute 24,000 users.
On the one hand, the new portal had to adapt to the customer’s journey and improve time to market by optimizing access to information and services, until then kept in silos and vertical structure. “We needed to break down silos to give new meaning to our services and adapt them to the way in which customers operate their helicopters, not to the way in which Airbus is organized” explains Jérôme Chauvin, IM Project Manager at Airbus Helicopters.
On the other hand, it was vital to integrate existing heterogeneous business applications. This also included the introduction of a more robust and reliable permission management process.
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Key Features
Gestión de contenido (temas, páginas, recursos, etc), administración de roles y permisos, servicios en línea, responsive design
Retos
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Involucrar a los clientes y simplificar sus operaciones a través de una plataforma moderna y personalizable
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Presentar los servicios en línea de una manera que se adapte al recorrido del cliente de los operadores de helicópteros y rompa los silos
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Integrar aplicaciones comerciales de terceros y mejorar el time to market
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Optimizar el proceso de gestión de roles y permisos
Resultados
Experiencia optimizada gracias a servicios más coherentes
Ganancia diaria de tiempo y eficiencia
Servicios en línea accesibles en cualquier momento
Compatibilidad con todos los dispositivos móviles y web