Welcome to this edition of “Partner Pulse”, where we sit down with leaders from our global partner network to explore the latest in digital transformation. For this interview, we’re joined by Sipin Verma, Head of the Liferay Center of Excellence and DXP Solutions Architect at TCS Interactive. With nearly two decades of IT experience, and 15 years working with Liferay, Sipin leads a cross-functional team that turns UX research into production-ready portals and platforms for clients across banking, telecom, manufacturing, and more.
Key Takeaways
1. Trending Drivers: AI & Data Insights
“Everyone’s talking about AI,” Sipin notes. Clients want that “AI flavor” baked into every portal, whether through recommendation engines or chatbots. Equally vital is business intelligence: capturing user behavior via a Customer Data Platform to deliver truly personalized experiences.
2. Busting AI Myths
Many expect AI to be magic, but Sipin emphasizes it’s “data-driven muscle,” not an instant fix. “Without quality data and the right skillsets, AI can’t perform,” he says.
3. Commerce & Beyond
From e-commerce marketplaces to public-sector intranets, Sipin’s team uses Liferay DXP to build everything from B2B/B2C stores to corporate dashboards. “We’ve delivered marketplace solutions that drove measurable business value,” he shares.
4. Headless CMS Freedom
Sipin calls headless CMS “one of the best recent introductions.” By decoupling front end from back end, clients can revamp legacy UIs without rebuilding entire systems, using Liferay’s headless APIs to seamlessly plug in new experiences.
5. Personalization at Scale
“Personalization isn’t a nice-to-have – it’s expected,” Sipin explains. Liferay’s segmentation and audience-targeting tools let organizations tailor both public websites and private intranets, so marketing, finance, and HR each see dashboards built just for them.
Watch the video for the full conversation and more of Sipin’s insights and congrats again to TCS Interactive on being named Liferay Partner of the Year for APAC!
Who Is TCS Interactive?
TCS Interactive is the design and experience division of Tata Consultancy Services. Through global studios in research, analytics, UX/UI design, engineering, and digital marketing, they craft immersive, user-centered journeys for sectors ranging from retail to healthcare. Backed by TCS’s scalable delivery model and co-innovation network, TCS Interactive transforms complex challenges into intuitive, high-impact digital solutions.
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