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Blogs Entry · By Emily Liu On Feb 3, 2022 8:09 AM

It no longer matters what industry you’re in, how many products your company sells, or how many locations you have. The secret to success in today’s highly competitive and fragmented market lies in...

Blogs Entry · By Casey Robilliard On Jan 31, 2022 1:52 AM

It’s no secret that today’s customers seek experiences that make them feel valued. In fact, 80% of customers are more likely to buy from a brand that provides personalised experiences. From our...

Blogs Entry · By Emily Liu On Jan 4, 2022 12:24 PM

The last two years, we’ve experienced a period of unknown risk and a rise in health concerns. This led to more people scrambling to purchase insurance, but were insurers ready to serve these...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:50 AM

While COVID-19 may have pushed financial service organizations to digitalize, these companies have no plans of stopping even after COVID’s effects lessen. In fact, 77% of traditional financial...

Blogs Entry · By Emily Liu On Nov 30, 2021 2:20 PM

When it comes to selling products, it’s traditionally gone that you can only choose to sell to other businesses or directly to customers. But, technology has given way to more options where...

Blogs Entry · By Sylvina Luu On Dec 15, 2021 8:51 PM

In this article, we’ll cover a range of B2B ecommerce best practices, along with examining the current and future trends B2B companies will need to know to succeed in the B2B ecommerce space....

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:48 AM

Marketers are no strangers to change. You’ve operated in a world where consumer preferences are always shifting, where technology is always evolving, and the market is always moving. This has been...

Blogs Entry · By Emily Liu On Aug 31, 2021 1:14 PM

When we think of producing jaw-dropping ROI for the business, improving customer experience is not always a strategy that comes to mind. In fact, many businesses still view customer experience...

Blogs Entry · By Emily Liu On Oct 7, 2021 11:04 AM

From manufacturer, to supplier, to customer, the success and longevity of each party is tightly connected to each other. So, manufacturers must provide the best experiences to each of their...

Blogs Entry · By Emily Liu On Sep 24, 2021 10:08 AM

Note: This article was last updated on August 19, 2025. Key Takeaways Business-to-Business-to-Consumer is a business model where businesses serve end customers through a third party. B2B2C models...

Blogs Entry · By Emily Liu On Aug 25, 2021 1:27 PM

Despite the changes brought on by the one pandemic, one benefit shines through: global employee engagement was at an all time high in 2020 at 68%. Why is it that employee engagement, or the level...

Blogs Entry · By Emily Liu On Aug 17, 2021 3:31 PM

The U.S. Navy is one of the most powerful naval forces in the world, with over 870,000 sailors, officers, and specialists. But this impressive workforce also brings with it a daunting challenge: ...

Blogs Entry · By Emily Liu On Jul 14, 2021 2:43 PM

It’s no secret that it’s become more challenging than ever to keep customers satisfied: 54% of consumers admit that they have higher expectations when interacting with a business than they did...

Blogs Entry · By Emily Liu On Jul 14, 2021 1:40 PM

According to a recent survey conducted by the Pew Research Center, 47% of US soldiers say their transition back into civilian life is very difficult, compared to 21% for pre-9/11 veterans....

Blogs Entry · By Navinkumar Veeramani On Jul 28, 2021 7:37 AM

Recently, there has been a lot of discussion and a fair amount of hype around Headless Commerce. But, what does the concept really mean in practice and is it an approach that makes sense for your...

Blogs Entry · By Emily Liu On Jul 14, 2021 1:54 PM

Manufacturing can no longer be just about creating physical products--customer demand, technology, and now a global pandemic have upended the industry. For manufacturers to keep ahead of these...

Blogs Entry · By Emily Liu On Jul 12, 2021 5:58 PM

In the race to deliver better customer experiences in the insurance industry, insurance organizations have been pushing hard to get across the finish line but are still lagging behind other...

Blogs Entry · By Sylvina Luu On May 31, 2021 2:30 AM

There was a time in the past when operational efficiency was the sole concern of manufacturing enterprises. A year into the COVID-19 pandemic, those concerns have only exacerbated, with restricted...

Blogs Entry · By Sylvina Luu On May 20, 2021 12:42 PM

There are significant differences between the purchase journeys of B2C and B2B customers. Self-service is an option that has been around in B2C retail circles for quite some time but up until...

Blogs Entry · By Sylvina Luu On May 13, 2021 11:55 AM

B2B e-commerce businesses are expected to be the biggest area of e-commerce growth in the next four years, with 73% of today’s B2B buyers being millennials who typically prefer online purchasing,...

Blogs Entry · By Sylvina Luu On May 13, 2021 11:30 AM

In 2021, the writing is on the wall for B2B enterprises – survival during a global pandemic requires a digital presence. Business as usual, involving sales reps and face-to-face consultations, will...

Blogs Entry · By Sylvina Luu On Apr 28, 2021 2:42 PM

The insurance industry is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both tightly...

Blogs Entry · By Sylvina Luu On Apr 25, 2021 9:03 PM

E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new but many of the legacy systems used to...

Blogs Entry · By Sylvina Luu On Apr 15, 2021 1:59 AM

Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...

Blogs Entry · By Emily Liu On Mar 31, 2021 9:09 AM

Manufacturers are all too accustomed to change. Over the past decade, the industry has been faced with disruption from big data, Industry 4.0, and now, COVID-19. And while it seems like...

Blogs Entry · By Sylvina Luu On Mar 25, 2021 10:18 AM

The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...

Blogs Entry · By Sylvina Luu On Mar 10, 2021 3:59 PM

User experience (UX) incorporates every aspect of the interactions that end users have with a business. With the increasing prevalence of digital devices in the modern world, the ever evolving...

Blogs Entry · By Sylvina Luu On Mar 3, 2021 9:56 PM

Many companies find it difficult to achieve a strong, data-driven culture and aren’t using data as the basis for their decision making. While there are many challenges involved in making this shift...

Blogs Entry · By Sylvina Luu On Mar 3, 2021 9:46 PM

The digital economy has been on the rise for a number of years now, but the COVID-19 pandemic in 2020 saw the adoption of digital solutions accelerate at an exponential rate, with many businesses...

Blogs Entry · By Sylvina Luu On Feb 24, 2021 10:35 AM

While government agencies have not historically been early adopters of technology, many of the recent events have proven that traditional systems of governance may no longer be enough to cope with...

Blogs Entry · By Sylvina Luu On Jan 27, 2021 8:25 AM

If you’re in the digital space, personalising campaigns is an effective way to get good results. While personalisation can be done in a range of ways, are the results generated worth the amount of...

Blogs Entry · By Sylvina Luu On Jan 26, 2021 12:59 PM

The way we conduct business has changed in a drastic way this year as a direct result of the COVID-19 pandemic. While the consumer side of this fundamental shift in behaviour tends to receive the...

Blogs Entry · By Sylvina Luu On Jan 20, 2021 7:53 AM

As an established digital experience leader, Liferay’s DXP is designed to encourage positive customer experiences. Driving growth, companies across the globe have achieved alignment with Liferay,...

Blogs Entry · By Casey Robilliard On Jan 12, 2021 8:43 AM

If you want to improve customer satisfaction, engagement and retention, it’s crucial that you understand what your product or service can offer and how you're maximising its potential for the...

Blogs Entry · By Sylvina Luu On Jan 14, 2021 11:12 AM

Many companies prioritise the happiness of their customers and use it as an indication of their success, but often neglect the impact employee experience can have on overall customer satisfaction....

Blogs Entry · By Emily Liu On Dec 15, 2020 7:41 AM

When we were looking ahead to the future of B2B customer experience last year, we could have never foreseen the massive changes ahead. Many businesses had to quickly change their entire business...

Blogs Entry · By Emily Liu On Dec 14, 2020 8:58 AM

Personalization is not a new concept; however, it’s one that businesses are expected to deliver and compete on. But now businesses are expected to take personalization to the next level, with...

Blogs Entry · By Emily Liu On Nov 23, 2020 7:46 AM

Across industries 81% of customers attempt to solve their own questions first before reaching out to a live representative, according to Harvard Business Review. What these customers are met with...

Blogs Entry · By Emily Liu On Nov 17, 2020 2:03 AM

What is Digital Self-Service? Digital self-service or self-service is the overarching term for customer service tactics that empower users to independently resolve issues or answer questions...

Blogs Entry · By Emily Liu On Oct 4, 2019 4:46 AM

According to Forrester Research, 57% of B2B executives said that their top planned technology investment was for an e-commerce platform; however, deciding which solution to invest in can be...

Blogs Entry · By Parneet Kaur On Oct 2, 2020 1:11 AM

Does the term “intranet” conjure up nightmares of cluttered file sharing or a never-ending page of links that make it impossible to find what you need? According to Forrester, this poor user...

Blogs Entry · By Emily Liu On Sep 8, 2020 2:24 AM

As if manufacturers weren’t already concerned about evolving technologies and industry standards, COVID-19 has only added more pressure to search for ways to protect their businesses from further...

Blogs Entry · By Emily Liu On Aug 24, 2020 6:09 AM

Federal agencies are being held to the same standards of engaging digital experiences as those found on consumer sites. With the 21st Century Integrated Experience Act (IDEA), it’s mandatory that...

Blogs Entry · By Matthew Draper On Aug 23, 2018 4:10 AM

As modern customers gain greater control over their own experiences and become less likely to be influenced by online vendors, companies must change their approach to digital commerce. Much like...

Blogs Entry · By Emily Liu On Jul 9, 2020 3:33 AM

B2B e-commerce continues to grow. Since 2018, electronic channels have accounted for over 50% of business to business transactions and over $1 trillion dollars in sales. Over 75% of distributors...

Blogs Entry · By Emily Liu On Jun 4, 2020 9:27 AM

The verdict is in: while many businesses understand the importance of digital customer experience, government institutions have been slow to implement similar tactics for their customers: citizens....

Blogs Entry · By Matthew Draper On Apr 16, 2018 3:31 AM

With 67% of people reporting that their standards for customer experience (CX) have never been higher, it’s no wonder that companies of all types are choosing to invest in CX. Modern, personalized...

Blogs Entry · By Sarah Stone On Oct 15, 2019 9:08 AM

The B2B customer experience (CX) has fundamentally shifted due in large part to expectations set by the scale and frequency of B2C experiences. Fluent in the world of online shopping, consumers...

Blogs Entry · By Parneet Kaur On Apr 27, 2020 7:42 PM

It’s with pleasure that we note Liferay received the highest scores among evaluated vendors for both B2B and B2E use cases in the 2020 Critical Capabilities for Digital Experience Platforms*. What...

Blogs Entry · By Mylena Monte On Jun 25, 2025 9:56 AM

Many challenges are making it hard for companies that rely on B2B selling models to drive growth. However, with the following five e-commerce strategies, B2B commerce leaders can leverage...

Blogs Entry · By Mylena Monte On Jun 25, 2025 9:56 AM

Many challenges are making it hard for companies that rely on B2B selling models to drive growth. However, with the following five e-commerce strategies, B2B commerce leaders can leverage...

Blogs Entry · By Christine Reyes On Oct 26, 2017 4:30 AM

Years of research on digital transformation have shown that success rates of these projects tend to be very low; less than 30% actually succeed. It can be especially challenging for companies with...

Blogs Entry · By Parneet Kaur On Mar 18, 2020 11:58 PM

While B2B customer experiences differ from those of B2C, customers have begun to expect the same personalised and intuitive experiences they’ve grown accustomed to from B2B companies. Meeting these...

Blogs Entry · By Emily Liu On Jan 7, 2020 9:54 AM

While B2B customer experiences differ from those of B2C, customers have begun to expect the same personalized and intuitive experiences they’ve grown accustomed to from B2B companies. Meeting these...

Blogs Entry · By Emily Liu On Nov 7, 2019 9:21 AM

Delivering great digital experiences only grows more difficult year after year. Today, a single web or mobile transaction crosses an average of 35 different technology systems or components,...

Blogs Entry · By Emily Liu On Nov 5, 2019 10:11 AM

Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...

Blogs Entry · By Emily Liu On Oct 30, 2019 4:16 AM

Digital experiences in B2B commerce have been rapidly outpaced by B2C standards. While B2C companies are racing to provide more personalized and intuitive interactions, many B2B companies are still...

Blogs Entry · By Emily Liu On Oct 10, 2019 8:58 AM

A recent PwC report indicated that 44% of insurance leaders surveyed did not believe existing insurers would survive in their current form. The industry is shifting at a rate that threatens the...

Blogs Entry · By Christine Reyes On Jul 20, 2017 4:55 AM

When’s the last time you really measured whether your employees find value in the company intranet? Often, intranets are rolled out across enterprises and only updated as necessary — for instance,...

Blogs Entry · By Parneet Kaur On Oct 8, 2019 9:59 PM

E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...