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Blogs Entry · By Emily Liu On Sep 10, 2019 4:53 AM

E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...

Blogs Entry · By Parneet Kaur On Jul 5, 2019 3:33 AM

Liferay Commerce 2.0 is packed with new features to help B2B sellers increase their revenue through more engaging customer experiences. Watch our on-demand webinar for a full tour of the new...

Blogs Entry · By Parneet Kaur On Jul 5, 2019 3:43 AM

The digital landscape is changing, and businesses with platforms that enable them to work smarter will adapt best. Today we’re excited to introduce Liferay DXP 7.2, digital experience software...

Blogs Entry · By Emily Liu On Jun 13, 2019 9:44 AM

The most basic duty of any government agency is to provide services to their citizens. However, citizens are increasingly interested in accessing these services online, instead of having to visit a...

Blogs Entry · By Parneet Kaur On Jul 5, 2019 3:22 AM

Note: This article was last updated September 2025. Key Takeaways A Headless CMS is a content management system with no front-end components. Instead through APIs, digital content is displayed to...

Blogs Entry · By Emily Liu On Jun 4, 2019 2:15 AM

Marketers have been using content management systems (CMS) to manage their online content but the need for omnichannel marketing has turned CMS on its head, literally and has led to the creation of...

Blogs Entry · By Sarah Stone On May 6, 2019 5:59 AM

Think omnichannel is just a tech industry buzzword? Think again. Insurers are increasingly turning to personalized and omnichannel experiences—providing customers with a seamless experience across...

Blogs Entry · By Parneet Kaur On May 30, 2019 11:01 PM

Think omnichannel is just a tech industry buzzword? Think again. Insurers are increasingly turning to personalized and omnichannel experiences—providing customers with a seamless experience across...

Blogs Entry · By Parneet Kaur On May 30, 2019 9:53 PM

Moving to the cloud is top of mind for many enterprises, as is the security, installation process, and other key issues that come along with the decision. The long-term benefits of operating on the...

Blogs Entry · By Emily Liu On Mar 18, 2019 9:59 AM

Though the growing importance of e-commerce for B2B is well known, many manufacturers and distributors are still weighing the pros and cons of moving their B2B channel to a digital solution in...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:00 AM

According to Forrester Research, 57% of B2B executives said that their top technology need for investment was an e-commerce platform, making it the highest reported need in the survey. Even though...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:01 AM

Channel partners can play an important role for organisations looking to scale and develop their offerings to end users. ‘Managed effectively, channel partnerships either enhance benefits to end...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:22 AM

What is a Modern Customer Web Portal? Customers today want to log in and enjoy a simple and good quality experience. This means it would make a lot of business sense for companies to implement a...

Blogs Entry · By Christine Reyes On Oct 24, 2018 8:13 AM

There’s hardly a company out there that doesn’t struggle with effective communication within the workplace. In fact, 86% of executives cite ineffective communication as the cause of workplace...

Blogs Entry · By Christine Reyes On Oct 22, 2018 6:25 AM

One thing is very clear from the conversations at LSNA 2018: customer experience is still at the top of everyone’s mind. A number of our partners and customers shared stories about how they are...

Blogs Entry · By Parneet Kaur On Sep 19, 2018 10:09 PM

Following on the upcoming Liferay Commerce, Mattew Draper wrote an excellent blog last month on the importance of connecting content and commerce. He made a solid case for building both sides on a...

Blogs Entry · By Christine Reyes On Oct 10, 2018 6:03 AM

At Liferay, we have regular events across the world, including France, Germany, Brazil and, of course, North America. Each event needs a dedicated marketing site and mobile experience, with diverse...

Blogs Entry · By Christine Reyes On Oct 10, 2018 5:28 AM

As part of the vision for Liferay Analytics Cloud, product manager Jon Lee did a deep dive into customer data platforms and why companies need them as part of their digital strategies. With the...

Blogs Entry · By Christine Reyes On Oct 9, 2018 8:17 AM

At Liferay, we hear over and over from our customers that partners are a critical component of their success. To that end, being able to deliver an exceptional partner experience is just as...

Blogs Entry · By Christine Reyes On Oct 9, 2018 5:03 AM

Sometimes when we take pictures, we surface small pieces of what we’re experiencing. But the world we see is much bigger than the pictures we take. There’s a huge opportunity within business...

Blogs Entry · By Christine Reyes On Oct 9, 2018 4:50 AM

Think back to when modern, digital technology didn’t exist. How did we do our jobs? People would go to work, do the same thing every day, and if they built up enough experience, they would be...

Blogs Entry · By Christine Reyes On Oct 5, 2018 8:11 AM

Following the release of Liferay Commerce, Matthew Draper wrote an excellent blog on the importance of connecting content and commerce. He made a solid case for building both sides on a single...

Blogs Entry · By Christine Reyes On Sep 20, 2018 8:44 AM

One of the primary goals for corporate intranets is to streamline employees’ daily tasks with a modern user experience that makes work easier. This usually requires some level of customization,...

Blogs Entry · By Matthew Draper On Sep 4, 2018 4:55 AM

In the 17th and early 18th century, it was difficult for hat makers to accurately measure the circumference of a head. They simply created a standard size and assumed it would fit everyone...

Blogs Entry · By Matthew Draper On Aug 6, 2018 6:11 AM

More than ever, a company’s success today depends on understanding and engaging with their target audience online on increasingly deep levels. And while digital marketing helps connect businesses...

Blogs Entry · By Matthew Draper On Jul 19, 2018 7:07 AM

With the proliferation of channels for customer interactions, a strong website is still a central aspect of every company’s online presence and marketing strategy. With a site that provides a great...

Blogs Entry · By Matthew Draper On Jul 6, 2018 3:38 AM

Automation, artificial intelligence and the future of work have been topics saturating the news over the past few years. Just last month, Spyce, a fully automated “robotic kitchen” created by four...

Blogs Entry · By Matthew Draper On May 21, 2018 3:41 AM

Creating, controlling and providing excellent customer experience is a major factor in most companies’ digital business plans today. By striving to provide a pleasant and easy-to-navigate online...

Blogs Entry · By Alice Verbeke On Jun 18, 2018 2:01 AM

When the Government Digital Service (GDS) was created back in 2012, in response to Dame Lane-Fox’s report a year earlier, it laid the groundwork for changing the government’s digital channels and...

Blogs Entry · By Christine Reyes On Jun 7, 2018 8:50 AM

"Move fast and break things." Facebook's old motto has become an unintended slogan for the burgeoning tech culture and economy. One need look no further than the scandals swirling around so many...

Blogs Entry · By Matthew Draper On May 21, 2018 4:14 AM

The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...

Blogs Entry · By Matthew Draper On May 21, 2018 4:00 AM

From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...

Blogs Entry · By Matthew Draper On Apr 20, 2018 3:46 AM

Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...

Blogs Entry · By Robin Wolstenholme On Apr 23, 2018 10:53 PM

In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...

Blogs Entry · By Matthew Draper On Apr 12, 2018 5:28 AM

A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:23 AM

When businesses consider how to implement digital transformation, they often focus on the improvement of back-end systems and how to reach customers across multiple channels. However, many...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:24 AM

With the GDPR implementation deadline looming, organizations in both the private and public sector are amping up their efforts in order to achieve GDPR compliance in time.   At the Liferay Digital...

Blogs Entry · By Jonathan Lee On Mar 1, 2018 4:06 AM

Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...

Blogs Entry · By Robin Wolstenholme On Feb 5, 2018 2:44 AM

Choosing the right Content Management System (CMS) has always been instrumental in the success of any organisation’s digital services. But today, with the citizens of all ages expecting more from...

Blogs Entry · By Matthew Draper On Jan 30, 2018 5:35 AM

What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...

Blogs Entry · By Ben Kelly On Jan 29, 2018 3:40 AM

Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...

Blogs Entry · By Matthew Draper On Jan 9, 2018 8:49 AM

Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...

Blogs Entry · By Matthew Draper On Dec 11, 2017 8:18 AM

A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...

Blogs Entry · By Ryan Schuhler On Nov 28, 2017 4:55 AM

Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...

Blogs Entry · By Matthew Draper On Nov 16, 2017 8:49 AM

Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...

Blogs Entry · By Allen Ziegenfus On Nov 15, 2017 7:34 PM

In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...

Blogs Entry · By Matthew Draper On Nov 14, 2017 9:47 AM

Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...

Blogs Entry · By Matthew Draper On Nov 9, 2017 2:47 AM

This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...

Blogs Entry · By Matthew Draper On Nov 8, 2017 9:54 AM

Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...

Blogs Entry · By Matthew Draper On Oct 18, 2017 4:58 AM

Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...

Blogs Entry · By Matthew Draper On Oct 11, 2017 8:54 AM

Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...

Blogs Entry · By Matthew Draper On Oct 5, 2017 11:35 AM

Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...

Blogs Entry · By Matthew Draper On Oct 2, 2017 3:51 AM

The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...

Blogs Entry · By Christine Reyes On Sep 28, 2017 9:03 AM

The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...

Blogs Entry · By Matthew Draper On Sep 26, 2017 4:12 AM

Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...

Blogs Entry · By Matthew Draper On Sep 20, 2017 5:25 AM

The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...

Blogs Entry · By Matthew Draper On Sep 11, 2017 5:54 AM

The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:33 AM

Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:19 AM

If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...

Blogs Entry · By Allen Ziegenfus On Sep 12, 2017 3:19 AM

I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...