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Blogs Entry · By Emily Liu On Feb 20, 2020 2:04 AM

The buzz around the emerging trend of servitization has left many manufactuers wondering, “what is servitization and why is it important?” The definition of servitization is the shifting of...

Blogs Entry · By Christine Reyes On Oct 26, 2017 4:30 AM

Years of research on digital transformation have shown that success rates of these projects tend to be very low; less than 30% actually succeed. It can be especially challenging for companies with...

Blogs Entry · By Emily Liu On Jan 7, 2020 9:54 AM

While B2B customer experiences differ from those of B2C, customers have begun to expect the same personalized and intuitive experiences they’ve grown accustomed to from B2B companies. Meeting these...

Blogs Entry · By Emily Liu On Nov 7, 2019 9:21 AM

Delivering great digital experiences only grows more difficult year after year. Today, a single web or mobile transaction crosses an average of 35 different technology systems or components,...

Blogs Entry · By Emily Liu On Nov 5, 2019 10:11 AM

Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...

Blogs Entry · By Emily Liu On Oct 30, 2019 4:16 AM

Digital experiences in B2B commerce have been rapidly outpaced by B2C standards. While B2C companies are racing to provide more personalized and intuitive interactions, many B2B companies are still...