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Blogs Entry · By Sylvina Luu On Jul 7, 2022 8:06 PM

You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...

Blogs Entry · By Sylvina Luu On May 5, 2022 5:37 PM

Amazing digital experiences are essential when attracting and retaining customers. Without it, you’ll fail to keep up with today’s reality and slow your customer growth. To keep up with the...

Blogs Entry · By Sylvina Luu On Mar 8, 2022 5:20 PM

If you, like many universities, want to deliver a differentiated experience, start by exploring the value of personalisation. More and more, universities across the globe are looking at the role...

Blogs Entry · By Emily Liu On Dec 14, 2020 8:58 AM

Personalization is not a new concept; however, it’s one that businesses are expected to deliver and compete on. But now businesses are expected to take personalization to the next level, with...

Blogs Entry · By Ryan Schuhler On Nov 28, 2017 4:55 AM

Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...

Blogs Entry · By Corbin Murakami On Apr 6, 2017 6:30 AM

Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...