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Blogs Entry · By Sylvia Assumpção On Jun 26, 2017 4:09 AM

“There’s no such thing as digital strategy anymore. It’s all just strategy.” That’s how Michael MacAuley, our General Manager for UK and Ireland, began his recent address at Share Digital 2017....

Blogs Entry · By Matthew Draper On Jun 23, 2017 4:37 AM

This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...

Blogs Entry · By Matthew Draper On Jun 20, 2017 5:20 AM

Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...

Blogs Entry · By Matthew Draper On Jun 8, 2017 4:00 AM

Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...

Blogs Entry · By Matthew Draper On Jun 7, 2017 10:01 AM

Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...

Blogs Entry · By William Jameson On Jun 1, 2017 6:29 AM

Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...

Blogs Entry · By Matthew Draper On May 30, 2017 6:03 AM

Forrester recently held their 2017 Digital Transformation conference in Chicago and Liferay was there to hear from companies around the world who are embracing digital transformation, as well as to...

Blogs Entry · By William Jameson On May 24, 2017 6:22 AM

The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...

Blogs Entry · By Matthew Draper On May 23, 2017 11:58 AM

As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...

Blogs Entry · By Matthew Draper On May 22, 2017 6:42 AM

Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...

Blogs Entry · By Sylvia Assumpção On Jul 11, 2017 3:03 AM

It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...

Blogs Entry · By William Jameson On May 4, 2017 10:46 AM

Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...

Blogs Entry · By Matthew Draper On May 4, 2017 4:00 AM

Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...

Blogs Entry · By Matthew Draper On Apr 19, 2017 5:25 AM

Microservices. You might have frequently heard this word concerning your company’s agile development, but how does it impact you as a marketer? Microservices are a form of software design focused...

Blogs Entry · By Matthew Draper On Apr 25, 2017 5:02 AM

The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...

Blogs Entry · By Rebecca Shin On Apr 24, 2017 11:36 AM

In a digital era in which the ability to provide superior customer experiences has become a competitive differentiator, portals and the things they’re really good at--personalizing experiences,...

Blogs Entry · By Matthew Draper On Apr 20, 2017 6:46 AM

The marketing strategies of companies across all types of industries are often focused on front-end priorities, such as implementing campaigns, shaping brand awareness through public relations,...

Blogs Entry · By Christine Reyes On Apr 6, 2017 10:32 AM

A few months ago, the Liferay team held a Hackday, where we gave a bunch of programmers access to voice technology (like the Amazon Echo Dot) and a license for Liferay Digital Experience Platform...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:52 AM

Big Data and the Internet of Things Go Hand in Hand The Internet of Things (IoT) is often discussed in terms of the services that connected devices enable, but its true impact comes from the...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:39 AM

What’s Your Data Analytics Strategy? It’s a question we hear often these days. Companies are leaning on technology’s ability to pull in customer data at every point, and that massive amount of data...