RSPCA Sees 38% Increase in Engagement with Liferay Solution

RSPCA built a new animal welfare educational website as part of their digital transformation journey.
years of history
increase in engagement
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Key Takeaways

  • Deliver content in a way that makes sense for your audience.
    RSPCA’s website facilitates great online and offline experiences for educators and students.
  • Choose a solution that will help you measure success.
    By taking their educational efforts digital with Liferay, RSPCA has been able to track results from field learning experiences and determine the effectiveness of their materials.
  • Meet important timelines without sacrificing the features you need.
    RSPCA’s website had to be launched before the school year, and Liferay’s extensive out-of-the-box functionality in addition to the dedication of the implementation partner Webtown helped make this a reality.


Established in 1824, the Royal Society for the Prevention of Cruelty to Animals (RSPCA) is the oldest and largest animal welfare charity in the world with a focus on rescuing, rehabilitating, and rehoming or releasing animals across England and Wales.
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Although one crucial aspect of RSPCA’s mission involves educating local schools about animal welfare, their educational program lacked innovation, with content distributed to educators as PDFs.

This outdated method of delivering educational content resulted in several problems, including:
  1. Materials that couldn’t be updated fast enough. Guidance and advice around animal care is constantly evolving as the research around what animals need changes.
  2. An inability to measure the performance of materials effectively. The nature of PDF distribution inhibited collecting data on how students actually engaged with the materials.
  3. Fewer interactive learning opportunities for educators and students outside the classroom. Although educators and students craved learning opportunities not confined to school, the existing delivery method made this difficult to monitor.
To address these challenges, RSPCA decided it was time to undergo a journey of digital transformation and move the animal welfare education program to digital.
We created a fun, beautiful, and engaging journey, despite the complexity behind it. People love it because it's intuitive and easy to use. Liferay has so much capability, and Webtown was really helpful.
Vanessa Sparkes
Program manager - digital transformation


RSPCA, a longtime Liferay customer for other solutions, chose Liferay as their technology partner to create an educational website that would be easy to use for educators and parents, helping bridge the gap between on- and offline experiences. Liferay Partner Webtown took care of the implementation process and solution project management.

As a result of Liferay’s rich out-of-the-box functionality as well as an agile methodology, Webtown was able to deliver the solution on time in the face of a challenging deadline—the start of the new school year. Initial testing and iteration helped increase overall engagement from 40% to 78%, with the library and practical activities reaching as high as 90% engagement.


Today, RSPCA’s website enables exceptional online and offline experiences. Educational content gets created and updated on the website as easily printable resources that educators can then take with them into nature for an immersive learning time with students. Afterward, educators can put the results of the learning time into RSPCA’s system and receive certificates for their students.

The new Liferay-built solution has reaped these benefits:
  1. Easy content updating of the solution. Now that content primarily lives on the website, it’s easy for business users to use Liferay’s intuitive CMS capabilities to keep content fresh and relevant.
  2.  More meaningful tracking of educational impact. With the results educators upload into the system as well as the certificates, both RSPCA and educators can identify which lessons have been taught and how many students have received certificates.
  3. Educators and parents are happy with the system. Educators and parents have expressed their enthusiasm about the new website and what a great educational resource it can be for students.
With the new website, RSPCA is pairing digital transformation with real-world impact, aiding their mission to make the world a better place for animals and humans.