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Five Useful Principles to Advance Your B2B E-Commerce Communication During (And Beyond) a Crisis
In today's constantly changing market, are you communicating effectively with your B2B buyers? Read this e-book to learn how Agile methodology can apply to quick and efficient communication during times of crisis. By leveraging Agile principles to content marketing, business can begin to:
- Stay focused to determine what is necessary during a crisis
- Drive internal communication and collaboration throughout cross-functional teams
- Define and measure success for communication channels and content types
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