The future of retail is in seamless omnichannel shopping experiences that fully integrate physical stores, online shopping, internal operations and social media to meet customers’ immediate needs and predict their future behaviors. However, most retailers are still catching up with digital transformation, leading to frustrated customers and lost business.
Innovative digital solutions can combat decreases in revenue, tune internal operations and find new avenues for customer growth and retention. In addition, stores can reduce costs with retail technology platforms that allow reuse and extension with other retail systems. This greater digital agility means more efficient employees and targeted campaigns that pursue the unique needs of each customer.