As a step to further its firm commitment to stakeholders, Iberdrola decided to embark on a project to renew its corporate website in order to adapt to the group's new communication needs. Because of its global position, the site had to serve the interests of its hundreds of thousands of international visitors.
At the same time, the company needed to improve and evolve its online presence to align with its market position as a benchmark for a sustainable energy model, so it needed to highlight, for example, ESG criteria (environmental, social and governance). The aim was to keep all stakeholders informed through the inclusion of abundant graphic and interactive material, as well as to facilitate access to the most relevant information.
Additionally, in order to adapt to user access from any device, the website had to be responsive and offer the best user experience.
Finally, the new website had to cover specific needs to offer new features such as a highly visible space for the events agenda, improvements in the search engine and new applications in content categorization.