As one variety of DXP has evolved from a CMS heritage, it’s worth having a good understanding of the strengths of content management systems and how they have changed in order to decide what’s best for your business.
As indicated, a CMS is often best suited for marketing and content purposes and, today, they have evolved to offer deeper customer analytics and insights. Traditionally, a CMS was built to manage the creation and modification of digital content, for example, platforms such as Wordpress. That heritage holds, and today a CMS is typically used for enterprise content management (ECM) and web content management (WCM).
This approach to content management can support multiple users in a collaborative environment and also help build web-based experiences. However, as new digital channels have emerged, such as mobile apps and smart devices, content has needed to be accessible and consistent across every touchpoint. In this area in particular, CMSs struggle to deliver a flexible and responsive solution.
A DXP, on the other hand, is a platform which allows you to transition from legacy systems over to a new platform and more comprehensively redesign operational business processes to deliver more satisfying digital experiences for customers, partners, and employees.
So, ultimately, what sets a DXP apart from a CMS - or even a customer portal for that matter - is its ability to integrate with multiple existing, legacy, and adjacent technologies to deliver a unified, continuous, and optimised experience. DXP vendors have taken CMS and portal functionalities, alongside features to meet modern user needs, to design an agile platform that is able to support businesses’ needs to create unified digital experiences.