DXPs can be a single product, but they are often a suite of products that work together to deliver optimised experiences. From a platform perspective, DXPs provide an architecture for companies to digitise business operations, deliver connected customer experiences, and gather actionable customer insight.
People working in this field often ask what's the difference between a DXP vs CMS (Content Management System)? While systems vary, a CMS is usually defined as a software platform that allows users within an organisation to easily build pages, as well as upload and edit written content and images into company websites witout specialised technical knowledge or coding skills.
This article explores the heritage and benefits of DXP systems and describes the fundamental differences between a DXP and a CMS.