As B2B buyers grow more accustomed to making purchases online, they increasingly expect the same experience that they get from online retailers. However, B2B is not the same as B2C, and B2B sellers need to craft their digital commerce strategy with a careful eye to the needs of their buyers. This e-book covers seven best practices that B2B sellers can use to accelerate the success of their e-commerce channel, plus offers advice on choosing the correct technology to support each best practice.