Introducing Liferay DXP 7.2: Content, Personalization and Headless
2 Min Read

Introducing Liferay DXP 7.2: Content, Personalization and Headless

The latest version of Liferay DXP is here

The digital landscape is changing, and businesses with platforms that enable them to work smarter will adapt best. Today we’re excited to introduce Liferay DXP 7.2, digital experience software built to meet customers’ growing demands for personalized and meaningful experiences across a multitude of touchpoints. With rich content creation and personalization tools and improved headless architecture, the latest version of our digital experience platform is designed to meet the needs of today’s digital-first business teams.

A business’ ability to reach its audiences across touchpoints is imperative to success. Headless delivery has become key to meeting customer expectations of quick, relevant and personalized digital experiences. Liferay DXP 7.2 delivers with the capabilities of a headless CMS, giving you the ability to engage with customers on their preferred channel or device.

Easy-to-use and reusable content management and personalization tools paired with the flexibility of a decoupled CMS architecture equip enterprises to do more.

Get the full list of new features in Liferay DXP 7.2 here and join our webinar later this month to hear directly from Edwin Chung, our VP of Product Management, and Dimple Koticha, one of our talented sales engineers.

Content, Made Easier

Liferay DXP 7.2 makes your content work harder for your business with tools that make publishing a simple experience. Liferay DXP 7.2 enables the creation of engaging experiences tailored to your customers’ needs through improved authoring capabilities and reusable fragment creation.

  • Content authoring is streamlined, as structured content no longer requires a display template.  
  • Drag-and-drop page layouts empower marketers and other business users to create pages with easily configurable content, fragments and widgets.
  • Front-end developers can code fragments in their own code editors and upload — without needing to redeploy through a CLI tool.  

Personalization at Scale

For businesses looking to engage many individual users, basic personalization capabilities are no longer enough. By investing in tools to present personalized experiences at scale across multiple audiences and channels, companies can grow revenue and customer retention by as much as 10 to 30 percent while also increasing customer satisfaction. Liferay DXP 7.2 ships with an advanced rule builder to create complex rules, allowing for deeper customizations in personalization, and the ability to segment across all content and applications in the core platform. At the same time, Liferay DXP 7.2 introduces behavior-based segmentations and interest-based content recommendations for automatic personalization of content through Liferay Analytics Cloud integration. Personalizing individual aspects of a page so as to deliver unique experiences to different segments is also now possible through the page editor.

Headless Freedom

As digital touchpoints increase exponentially, businesses must be able to deliver experiences quickly to meet customers wherever they connect. As a decoupled CMS or platform, Liferay DXP gives developers the freedom to create any presentation layer without compromising on the benefits of a traditional CMS, helping businesses advance their customer experience initiatives at a faster pace. In Liferay DXP 7.2, businesses looking to rapidly create multichannel experiences will benefit from new REST APIs for content delivery, content management and content participation. Our teams are already working to add more headless APIs to support a broad range of use cases in future versions of DXP, allowing for even more flexibility to use DXP completely headlessly.

What’s on your business’ digital to-do list? Liferay DXP 7.2 can help.

Want to Learn More about 7.2?

Get a first-hand look at the new and improved Liferay DXP 7.2 features by joining our webinar!

For More Information  
Originally published
July 1, 2019
 last updated
July 19, 2019
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