Customer Profile Analytics
Pull customer data from multiple data sources into single secure view to create known users.
Visualize customer data through segment and individual profiles.
Build dynamic segments based on customer behavior and profile attributes.
Analyze individual interest, activity history and more.
Analyze segment interest, demographics and more.
Explore segments through groups and filter accounts based on attributes.
Traffic and Path Analytics
Display traffic types and visualize a path for easy source identification.
Filter paths by segment, location, device types, time and browser.
Display number of assets and all assets by each touchpoint.
Filter interactions by each asset under the key touchpoint.