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Blogs Entry · By Christoph Ebert On Jan 30, 2023 6:32 AM

For companies in the manufacturing sector, product alone is no longer a sufficient differentiator. While current B2B preferences are shifting toward a more B2C-like experience, it’s becoming...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 10:45 PM

All businesses need to have a clear understanding of their customers in order to offer the best possible digital experience. But when you are serving customers digitally, without direct personal...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 7:47 PM

While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...

Blogs Entry · By Anabel von Keitz On Sep 16, 2022 1:57 AM

Back in 2001, research by Bain & Company identified that a 5% increase in financial or banking customer retention can lead to a profit increase of more than 25%. The financial services landscape...

Blogs Entry · By Sylvina Luu On Sep 8, 2022 4:03 PM

According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...

Blogs Entry · By Sylvina Luu On Sep 2, 2022 12:17 AM

What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...

Blogs Entry · By Christoph Ebert On Aug 29, 2022 4:57 AM

In today’s manufacturing industry, product alone often isn’t enough to stand out from the crowd anymore. Modern buyer behaviors are changing, with many preferring a B2C-like experience. It’s...

Blogs Entry · By Christoph Ebert On Aug 25, 2022 2:53 AM

Manufacturing is one of the most important industries in the global economy. Although manufacturers face challenges other companies may never have to imagine, their customers have many of the same...