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Developing a Digital Customer Strategy for B2B – Checklist and Step-by-Step Guide for Manufacturers

Digital transformation is affecting B2B manufacturers at an ever-increasing pace. Whereas digital disruption processes had initially put their mark on other industries such as B2C businesses or the media, manufacturing is now also undergoing a profound digital transformation.

Several research projects by B2B manufacturers confirm this: An inadequate digital strategy is often cited as the main obstacle to successful digital projects. And while the business models of B2B manufacturers are often fairly complex developing a digital strategy is entirely achievable. In this whitepaper, we’ll provide you with a step-by-step guide and a checklist that will help you form your digital strategy.

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