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DXP

How Martech Silos Cost Enterprise Teams

Your martech stack grew to solve real problems. Now, the complexity is the problem.

 

Enterprise marketing teams have more tools than ever, but disjointed systems slow down campaigns, duplicate work, and fragment the customer journey. It’s time to move past the fractured stack.

 

"Digital transformation does not succeed through technology investment alone. Enterprise teams need connected systems, shared governance, and flexible workflows."

 

What is a Fractured Stack?

Liferay DXP addresses fractured stacks and disconnected workflows. How marketing technology silos slow down teams, increase complexity, and fragment customer experiences. Overcome silos, regain control, and deliver unified experiences. With a unified infrastructure, teams can operate as a single cohesive engine.

What a fractured stack looks like: 
 

  • Separate CMS per region

  • Manual approvals

  • Disconnected portals

  • Data that doesn't share

What is a Fractured Stack?

Liferay DXP addresses fractured stacks and disconnected workflows. How marketing technology silos slow down teams, increase complexity, and fragment customer experiences. Overcome silos, regain control, and deliver unified experiences. With a unified infrastructure, teams can operate as a single cohesive engine.

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The Complete Fractured Stack Report

All seven hidden costs, the root causes of martech fragmentation, and the full Maschio Gaspardo case study in one PDF.

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48%

of digital initiatives meet or exceed their business outcome targets, per Gartner.

49%

average martech utilization in Gartner's 2025 Marketing Technology Survey.

7.7%

marketing budget as a share of company revenue , per Gartner's 2025 CMO Spend Survey.

Maschio Gaspardo Built One Source of Truth for Product Data Across 10 Languages

50 %

Reduction in Catalog layout production time

98 %

Reduction in printing costs

10

languages managed from one system

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Cover All Your Bases with One Platform

Create solutions like portals, websites, and intranets with flexible, composable technology.

  • Build in the way that makes the best sense for your business, whether that's by integrating your existing systems or consolidating your tech stack with powerful out-of-the-box product modules.

  • Go to market faster with completely new solutions using low-code development that still addresses your custom requirements.

  • Meet requirements for data sovereignty and regulatory compliance with our flexible architecture and broad cloud deployment options. 

Captivate, then convert, prospects and customers with personalized experiences designed for both B2C and B2B.

  • Create, publish, and refine content, sites, and landing pages quickly for any channel you need.

  • Maintain brand consistency and control over your content and assets more easily.

  • Execute cohesive content marketing and demand generation by working with your preferred MarTech stack.

Increase revenue while supporting the whole customer lifecycle for B2C and B2B buyers.

  • Boost order completion and cart totals with intuitive product catalogs and precise personalization.

  • Simplify account-based purchasing with digitally-assisted buying processes tailored for dealers, distributors, and B2B businesses.

  • Maximize Customer Lifetime Value (CLV) by making it easy for customers to keep buying add-on products, services, consumables, and spare parts.

Frequently Asked Questions

A Digital Experience Platform (DXP) is software, typically created for enterprise businesses, that combines the functionality of multiple tools into one platform to create user journeys that scale. As the appetite for sophisticated customer experiences has grown, DXPs have risen in popularity because of their applicability to so many different use cases in both B2B and B2C scenarios.

Some DXPs started out as Content Management Systems (CMS). A CMS is technology that helps users, especially non-technical users, create, build, and manage content and websites without coding knowledge. The same is also true of DXPs. CMSes, however, often lack the diversity of out-of-the-box features that DXPs have, like native commerce, self-service, or personalization.

A focused implementation — self-service portal with custom pricing and ERP integration — typically runs 4–6 months. Multi-market deployments with complex account hierarchies and deep ERP customisation are typically 6–12 months. MacDon upgraded their dealer portal and built an entirely new public website and self-service portal for their subsidiary — your Solution Architect will give you a realistic estimate based on your specific scope, not a best-case number

Liferay Named a Leader in the IDC MarketScape for Worldwide AI-Enabled Full-Stack Content Management Systems 2025