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63% of Content Managers Now Run Content Beyond the Website, Liferay Survey Finds

New report reveals the CMS has evolved into an enterprise content hub as teams manage more channels, tools, and AI-assisted workflows

LOS ANGELES – May 27, 2026 – The modern CMS is no longer just a website publishing tool. Liferay, a leading provider of Digital Experience Platforms (DXPs), released new research showing that digital content management has become a broader enterprise function as teams coordinate content across channels, departments, languages, and AI-assisted workflows.

The 2026 Liferay Digital Content Management Survey, conducted via the third-party platform Pollfish, polled 500 U.S. adults employed full-time who manage or oversee digital content for their organization. The report explores how content teams are adapting as digital content expands across more channels, more internal teams, more tools, and more AI-enabled workflows.

Key findings include:

  • Content has moved beyond the website. 63% of content managers create or manage content for channels beyond a website. 60% of organizations have three or more teams using the same primary content tool.

  • AI is in 86% of content stacks. But when asked about autonomous publishing, just 14% completely trust AI to do so without human review.

  • 78% switch between multiple tools to finish a single content task. 22% of those respondents switch tools "very often.”

  • AI-heavy teams are nearly 3x more likely to