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Five Powerful Ways to Improve Intranet User Experience Design
One of the primary goals for corporate intranets is to streamline employees’ daily tasks with a modern user experience that makes work easier. This usually requires some level of customization,...
https://www.liferay.com/blog/customer-experience/five-powerful-ways-to-improve-intranet-user-experience-design
How Getting Personalization Right Improves Customer Experience
In the 17th and early 18th century, it was difficult for hat makers to accurately measure the circumference of a head. They simply created a standard size and assumed it would fit everyone...
https://www.liferay.com/blog/customer-experience/how-getting-personalization-right-improves-customer-experience
6 Must-See Features for Building an Intranet with Liferay DXP 7.1
Intranets have long been at the heart of well-organized and efficiently-run businesses, helping to coordinate and connect employees around the globe with each other and providing tools that aid in...
https://www.liferay.com/blog/employee-experience/6-must-see-features-for-building-an-intranet-with-liferay-dxp-7-1
The Benefits of Mapping Experiences to Known Users
More than ever, a company’s success today depends on understanding and engaging with their target audience online on increasingly deep levels. And while digital marketing helps connect businesses...
https://www.liferay.com/blog/customer-experience/the-benefits-of-mapping-experiences-to-known-users
What Portal Features are Available in Liferay DXP 7.1?
Across industries, portals play a crucial role in maintaining customer relationships for businesses that must supply sensitive, ongoing services and information. From insurance plans to B2B...
https://www.liferay.com/blog/liferay-experience/what-portal-features-are-available-in-liferay-dxp-7-1-
Why should the insurance sector should go digital - it's more than just cost cutting!
The Modern Insurance Customer How do you buy your insurance? Call an agent? Go online and compare quotes? Research from EY suggests that in the UK, nearly half of all new home insurance sales and...
https://www.liferay.com/blog/business-partner-experience/why-should-the-insurance-sector-should-go-digital-it-s-more-than-just-cost-cutting-
A Guide to Building Great Websites with Liferay DXP 7.1
With the proliferation of channels for customer interactions, a strong website is still a central aspect of every company’s online presence and marketing strategy. With a site that provides a great...
https://www.liferay.com/blog/customer-experience/a-guide-to-building-great-websites-with-liferay-dxp-7-1
What Does the Fourth Industrial Revolution Mean for Me
Automation, artificial intelligence and the future of work have been topics saturating the news over the past few years. Just last month, Spyce, a fully automated “robotic kitchen” created by four...
https://www.liferay.com/blog/customer-experience/what-does-the-fourth-industrial-revolution-mean-for-me
See the Newest Features in Liferay DXP 7.1
Liferay DXP 7.1 is now available and with it comes a wide array of new features and updates designed to put more useful tools in the hands of users than ever before. Liferay DXP 7.1 is a platform...
https://www.liferay.com/blog/liferay-experience/see-the-newest-features-in-liferay-dxp-7-1
What is Your Customer Experience Ecosystem
Creating, controlling and providing excellent customer experience is a major factor in most companies’ digital business plans today. By striving to provide a pleasant and easy-to-navigate online...
https://www.liferay.com/blog/customer-experience/what-is-your-customer-experience-ecosystem
Digital Transformation in 2018: What's Paining the Public Sector?
When the Government Digital Service (GDS) was created back in 2012, in response to Dame Lane-Fox’s report a year earlier, it laid the groundwork for changing the government’s digital channels and...
https://www.liferay.com/blog/customer-experience/digital-transformation-in-2018-what-s-paining-the-public-sector-
Customer Success Is the Key to Digital Transformation
"Move fast and break things." Facebook's old motto has become an unintended slogan for the burgeoning tech culture and economy. One need look no further than the scandals swirling around so many...
https://www.liferay.com/blog/customer-experience/customer-success-is-the-key-to-digital-transformation
How Does Digital Transformation Counteract Slowdown in the Insurance Industry
The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...
https://www.liferay.com/blog/customer-experience/how-does-digital-transformation-counteract-slowdown-in-the-insurance-indust-1
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://www.liferay.com/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://www.liferay.com/blog/customer-experience/characteristics-of-digital-experience-platforms
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://www.liferay.com/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://www.liferay.com/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://www.liferay.com/blog/customer-experience/how-to-measure-customer-experiences
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://www.liferay.com/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://www.liferay.com/blog/customer-experience/single-customer-view-demystified
Creating Consistent User Experiences with Liferay Adaptive Media
The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...
https://www.liferay.com/blog/liferay-experience/creating-consistent-user-experiences-with-liferay-adaptive-media
Five critical CMS capabilities for public services
Choosing the right Content Management System (CMS) has always been instrumental in the success of any organisation’s digital services. But today, with the citizens of all ages expecting more from...
https://www.liferay.com/blog/customer-experience/five-critical-cms-capabilities-for-public-services
Six Customer Experience Trends to Expect in 2018
What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...
https://www.liferay.com/blog/customer-experience/six-customer-experience-trends-to-expect-in-2018
Three reasons to take a Liferay training course in 2018
Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...
https://www.liferay.com/blog/customer-experience/three-reasons-to-take-a-liferay-training-course-in-2018
The Six Advantages of Portal-Heritage Digital Experience Platforms
Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...
https://www.liferay.com/blog/current-experiences/the-six-advantages-of-portal-heritage-digital-experience-platforms
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://www.liferay.com/blog/current-experiences/what-you-need-to-know-about-gdpr
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://www.liferay.com/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://www.liferay.com/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://www.liferay.com/blog/customer-experience/four-ways-design-builds-customer-trust
How Digital Leaders Use Liferay: Seven Popular Use Cases
How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...
https://www.liferay.com/blog/liferay-experience/how-digital-leaders-use-liferay-seven-popular-use-cases
Personalization vs SEO: Common Pitfalls of Creating Personalized Experiences
Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...
https://www.liferay.com/blog/customer-experience/personalization-vs-seo-common-pitfalls-of-creating-personalized-experiences
Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://www.liferay.com/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation
Four Ways to Encourage Customer Trust in Your Company
Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...
https://www.liferay.com/blog/customer-experience/four-ways-to-encourage-customer-trust-in-your-company
What is structured content and why is it important when selecting a CMS?
In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...
https://www.liferay.com/blog/customer-experience/what-is-structured-content-and-why-is-it-important-when-selecting-a-cms-
How to Prepare for the Future of Machine-Driven Search
Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...
https://www.liferay.com/blog/customer-experience/how-to-prepare-for-the-future-of-machine-driven-search
How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://www.liferay.com/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
What are the Five Moments of Truth in Marketing?
Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...
https://www.liferay.com/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www.liferay.com/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www.liferay.com/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www.liferay.com/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://www.liferay.com/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://www.liferay.com/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www.liferay.com/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://www.liferay.com/blog/employee-experience/gdpr-for-the-people-by-the-people
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://www.liferay.com/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://www.liferay.com/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://www.liferay.com/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://www.liferay.com/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://www.liferay.com/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://www.liferay.com/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://www.liferay.com/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://www.liferay.com/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://www.liferay.com/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www.liferay.com/blog/current-experiences/the-state-of-digital-transformation-in-australia
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www.liferay.com/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www.liferay.com/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www.liferay.com/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www.liferay.com/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www.liferay.com/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www.liferay.com/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting

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