Are Friction-Filled Experiences Preventing You from Creating Longlasting Customer Relationships?
Revenue leakage because of pricing mistakes
Are you managing corporate accounts and their pricing manually, resulting in faulty quotes, slimmer margins, and missed deals? Apply prices automatically for every customer account, eliminating errors and closing deals faster.
Customers still email or call in orders
Buyers go back to manual ordering when your purchase processes don’t reflect their needs. Mimic real-world buying structures with teams, roles, permissions, and approval flows so customers can self-service confidently, meaning higher adoption and fewer support tickets.
Order processing bottlenecks
Manual order handling and approval routing can delay fulfillment and cause frustration and higher operational costs. With automated approvals and steps, even complex orders move quickly from request to fulfillment.
Outdated systems and too-expensive replacements
Although most ecommerce platforms require costly add-ons for B2B features that create integration nightmares and possible vendor lock-in, Liferay Commerce’s headless API-first architecture gives you flexibility for seamless integration.
Inability to scale across regions, brands, and segments
New brand and regional acquisitions have resulted in disconnected platforms without standardization. Use Liferay Commerce’s multichannel, multi-storefront capabilities to run unlimited brands, regions, and customer segments from one unified platform, lowering Total Cost of Ownership (TCO.)
Lost sales from checkout friction
Trade manual workarounds and cart abandonment from complex B2B orders with multiple addresses or unique needs like recurring or bulk orders for order management that can handle split shipping, order cloning, scheduled orders, and subscriptions all right at checkout.
Fragmented account management
When you have parent companies with multiple subsidiaries, branches and divisions often don’t get managed as unified entities. Liferay Commerce’s complex organization hierarchies map your customers’ actual corporate structures with shared billing, distinct shipping, and consolidated reporting.
One-size-fits-all catalogs
If your buyers are seeing irrelevant products or even products they can’t even purchase, you need to improve your product catalogs. Liferay’s account and role-based personalization displays catalogs, pricing, and purchase limits tailored to each buyer’s permissions.
Match real corporate hierarchies
You can’t force global, complicated hierarchies into flat account structures. Liferay maps even the most complex relationships (like parent-child companies) so each entity can operate independently across multiple channels while staying connected and governed.
Control access with roles and permissions
Different buyers within an organization need different levels of access. With Liferay, assign granular roles like buyer, approver, admin, or order manager so every user sees and does only what they should.
Apply contract-specific pricing automatically
If the wrong price shows up at checkout, entire deals can get jeopardized. Liferay Commerce automatically aligns each account’s contract pricing with the final numbers, eliminating errors and securing deals.
Create approval workflows before orders
Set up configurable workflows based on order value, buyer role, or cost center, so, for example, a regional buyer who exceeds their spending limit gets routed first to finance.
Reorder without rebuilding
Repeat buyers shouldn’t have to build large, complex carts from scratch. Liferay allows buyers to clone and resubmit previous orders, improving operational efficiency on both sides.
Set approval workflows for high-volume orders
If a large order or an order that exceeds a certain threshold needs approval, Liferay can automatically route orders through the right approval chain to maintain governance without halting the purchase process.
Fulfill multi-site and multi-warehouse orders
When facilities and distribution buyers need one order split across multiple delivery locations or warehouses, Liferay Commerce structures order data so that fulfillment systems receive accurate information, reducing shipment errors.
Integrate fulfillment systems seamlessly
Liferay’s integration layer ensures that clean data moves from your commerce solution to warehouse, ERP, and logistics systems, saving your ops teams from manual intervention.
Improve the flow of quote-to-order
Enable quote creation and review cycles that turn into confirmed orders without the disconnect between agreement and final sale or the disruption of switching platforms.
Collaborate in a secure environment
Keep deals organized and moving forward in one secure, structured digital space that brings together multiple stakeholders to exchange documents, critical details, and approvals.
Use controlled account impersonation
Offer guided support via your sales reps when a buyer needs help with a complicated order through permission-controlled account impersonation that keeps data and access safe.
Ensure order compliance
With Liferay Commerce workflows, set up compliance checks before the fulfillment stage to keep deals moving smoothly and work efficiently with finance, operational, and legal teams.
Integrate with your ERP and CRM
Important customer and product data like pricing logic, inventory records, and customer information that lives in systems like SAP and Salesforce should stay where it is. Liferay connects to ERP, CRM, and OMS with open APIs, making sure your data is accurate without replication across systems.
Extend without upgrade risk
With Liferay’s Client Extensions model, you can extend and customize functionality outside of the core platform to make sure your platform is maintainable and can be easily upgraded.
Create multiple digital commerce experiences from one platform
Need both a distributor portal and a direct B2B commerce channel? Build and run them both from Liferay, where each commerce experience can have its own catalog, pricing, and permissions created with a single unified back-end.
Get rid of vendor lock-in
No more vendor constraints—Liferay technology is open and composable by design, so you can swap, extend, or evolve pieces over time and stay away from rigid proprietary ecosystems.
Questions fréquemment posées
Un CMS traditionnel (comme WordPress ou Drupal) est « monolithique », c’est-à-dire que la gestion et la diffusion du contenu sont étroitement liées. Il est principalement conçu pour publier sur un site web unique en utilisant des thèmes et modèles prédéfinis.
Un CMS headless, en revanche, sépare la gestion du contenu de sa présentation. Le CMS se concentre uniquement sur la gestion du contenu, tandis que le front-end peut être développé avec n’importe quel framework. Cela permet de gérer le contenu en un seul endroit et de le publier sur plusieurs Sites Web, applications et autres canaux.
- Diffusion omnicanale : créez le contenu une seule fois et publiez-le partout : sites web, applications mobiles, objets connectés, et plus encore.
- Liberté pour les développeurs : utilisez n’importe quel framework ou outil, accélérant les cycles de développement et rendant les workflows plus agiles.
- Architecture prête pour l’avenir : à mesure que de nouvelles technologies et canaux apparaissent, le contenu structuré est immédiatement prêt à être diffusé.
- Sécurité renforcée : le back-end étant séparé du front-end, l’exposition aux attaques est réduite.
- Performance améliorée : découpler le contenu de la couche de présentation permet des temps de chargement plus rapides et une meilleure expérience utilisateur
Liferay combine la diffusion headless avec une expérience de création riche. Les marketeurs et créateurs peuvent :
- Utiliser des structures de contenu prédéfinies.
- Collaborer efficacement entre équipes et régions.
- Exploiter l’IA pour la création et la traduction de contenu.
- Appliquer des outils de gouvernance pour garantir cohérence et conformité.
Liferay est particulièrement adapté si votre organisation a besoin de :
- Publier du contenu sur plusieurs canaux et régions.
- Offrir plus de flexibilité et d’agilité à vos développeurs.
- Simplifier les fworkflows de contenu et améliorer la collaboration entre équipes.
- Maintenir une gouvernance solide, la cohérence et la conformité.
Oui. Même avec une configuration headless, Liferay vous permet de voir à quoi ressemblera votre contenu sur différents canaux avant sa mise en ligne. Le module Sites offre des prévisualisations visuelles, et les APIs permettent aux développeurs de tester le contenu sur différents appareils et canaux.
En général, oui. En découplant le front-end du Back-end, une architecture headless réduit la surface d’attaque. La base de données du CMS n’est pas directement exposée au site public, ce qui contribue à se protéger contre les menaces de sécurité telles que les attaques DDoS ou les injections de malware.
En général, oui. En découplant le front-end du Back-end, une architecture headless réduit la surface d’attaque. La base de données du CMS n’est pas directement exposée au site public, ce qui contribue à se protéger contre les menaces de sécurité telles que les attaques DDoS ou les injections de malware.
Autres ressources
