Stay connected to the people that make your organization successful every day. Answer their questions directly through integrated chat tools. Engage on topics they care about with blog posts tailored to their interests. Collaborate and interact with them through message boards or knowledge base articles. Whatever your customers, employees, or partners need, Liferay gives you the tools you need to connect with them.
It’s common for companies to have multiple tools and systems to support different business functions. But without a way to connect your disparate applications into a cohesive digital experience, you risk alienating your users with a cumbersome system that’s difficult to use. Managing disconnected systems can also cost you a lot of time and resources.
Liferay provides a robust software foundation for connecting disparate systems, databases, and legacy processes and tools, into a unified view that hides complexity from your users, preserves your investment in existing systems, and scales as you grow.
To connect with your customers and prospects you need to understand where they are in their buying journey. Are they researching, comparing different options, looking to make a decision? Knowing the answers to these questions can help you provide your users with the right content, in the right place, at the right time. And having the right personalization, segmentation, and content creation and distribution tools can help you do this at scale.