Build a Modern Digital Experience
Key Points
Some teams arrive knowing exactly what they need to build. Others arrive knowing exactly what's getting in the way. Either way, you're in the right place. Pick the starting point that matches where you actually are.
Start where you are. Build from there.
- Two ways in, one destination. Start from what you want to build, or from whatever's currently blocking you. Both paths lead to the same place.
- No prescribed order. Integration, modernization, and personalization are parallel paths, not a sequence you have to work through from the top.
- One platform underneath all of it. Every path here runs on the same foundation, which is why they compound instead of competing for budget.
- Proven across industries. Financial services, manufacturing, and government teams have all built on Liferay DXP, with measurable results.
START WITH WHAT YOU'RE BUILDING
If you know the shape of what you need:
BUILD AT SCALE
Enterprise Websites
Build branded, high-converting websites at scale, without a new project every time marketing needs a landing page. Multi-site management, pre-built templates, SEO and lead capture tools, and A/B testing all run on one platform.
START WITH WHAT'S IN YOUR WAY
If something is blocking the experience you want:
Three different problems, not three steps in a row. Take whichever one is actually yours.
Your systems don't talk to each other
Your CRM, ERP, identity systems, and legacy platforms each hold a piece of the picture, and none of them share it. Connect what you already have instead of replacing it.
Your infrastructure is holding you back
The current system still runs the business, which is exactly why replacing it all at once is too risky. Modernize on your own timeline: keep what works, wrap what doesn't, migrate only what's worth moving.
Everyone gets the same generic experience
Personalization today is basically "insert first name here," and it isn't moving any metric that matters. Segment, personalize, and prove what's working, without waiting on IT for every new rule.
THE COMMON FOUNDATION
What a modern digital experience actually requires.
The four paths above look like separate projects. Underneath, they tend to run into the same wall.
Disconnected data is the common blocker. Personalization needs a unified view of the customer, which is hard when that customer's history lives in four systems. A modern website needs content, commerce, and CRM data in one place to convert anyone. Modernization only pays off if the legacy data it preserves is actually reachable by the experiences built on top of it.
That's the practical argument for a single platform rather than a stack of point solutions: the work you do on one path makes the next one cheaper instead of starting over. Connect your systems once, and both personalization and a new website benefit. Modernize incrementally, and you're not blocked from launching something new while you do it.
It also means there's no wrong door. Wherever you start, you're building the same foundation.
QUESTIONS, ANSWERED
No wrong door.
Where should we start if more than one of these applies to us?
Start with whichever one is costing you most right now, not whichever seems most foundational. There's no required order. Because all four run on the same platform, progress on one path carries over rather than being wasted if you tackle a different one first.
Do we have to connect and modernize our systems before we can personalize anything?
No. Personalization benefits from unified data, but it doesn't require a completed integration or modernization project first. Many organizations start personalizing with the data they already have and deepen it as more systems connect.
Is this one product or several?
One platform. Enterprise websites, integration, modernization, and personalization are all native capabilities of Liferay DXP rather than separate products you'd license and stitch together.
How do we avoid a year-long replatform to get any of this?
None of these paths require one. Liferay supports incremental adoption at multiple levels, from lightweight presentation-level integration to full native builds, so you can start narrow, prove value, and expand from there.
We're a marketing team, not IT. Can we actually use this ourselves?
Yes, that's much of the point. Low-code tooling, drag-and-drop page building, segment configuration, and A/B testing are designed for business users, so new campaigns and experiences don't have to queue behind a development backlog.
How does this fit with the systems we already own?
Liferay is built to work alongside your existing stack rather than replace it. Native support for SOAP, REST, GraphQL, and proprietary APIs, plus pre-built connectors for systems like Salesforce and SAP, means existing investments stay in place.
Wherever you're starting from, the next step is the same conversation.
