AI That Works the Way Your Enterprise Does

Purpose-built agents, governed by your policies, grounded in your data.

Your AI is only as good as the foundation it runs on.

 

Most enterprises aren't held back by a lack of AI tools. They're held back by the challenge of deploying AI safely: ensuring the right people see the right information, that outputs are grounded in accurate data, and that governance scales as adoption grows.

 

Liferay DXP is the secure foundation your AI needs, and Liferay AI Hub is where you build agents that work alongside your teams, across your entire enterprise, without trading off control.
Intro to pillar list (replace existing)
 

Five principles guide our AI approach:

 

  • Governed by Design

  • Ready-to-Use AI

  • AI Tailored to Your Business

  • AI Across Your Whole Enterprise

  • Responsible AI

Governed by Design

 

The foundation for scaling AI securely.

 

Most enterprises aren't short on interest in AI. They're short on a platform that can help them deploy it safely and at scale.

 

Liferay DXP brings your data, users, content, and identity together in a single governed environment. When you deploy an AI Hub agent, it inherits that foundation automatically. You don't need to build a separate security layer, a data governance system, or a custom integration framework. It's already there.

 

Your agents work within the rules your organization already set.

 

  • Agents inherit your access controls: they can only see what the requesting user is authorized to see.

  • Every interaction is logged, providing a full audit trail for EU AI Act and NIST AI Risk Management Framework compliance.

  • Data stays in your environment: nothing leaves without explicit authorization.

  • Always grounded in accurate data: vetted content in Liferay DXP anchors every agent response, reducing hallucination risk.

Liferay's MCP-based API layer connects any compliant LLM through a single consistent interface, so you can swap or add providers as the market evolves without rebuilding your platform.

Ready-to-Use AI

 

Value from day one. No long implementation required.

 

Liferay DXP includes pre-built AI capabilities that work out of the box:

 

  • Intelligent personalization. Use machine learning to surface the most relevant content and offers and boost user engagement.

  • AI-enabled commerce. Artificial intelligence can help with dynamic pricing, virtual sales agents, and predictive analytics. Using historical data, AI can give sales reps discount suggestions to increase win rate.

  • More efficient content operations. Integrated tools like ChatGPT help you streamline content creation with text and image generation for content like blog entries, web content, pages, and product pages.

  • Automated tagging. Tag, categorize, and classify content assets automatically to ensure discoverability and reuse.

  • Optimized search. AI-powered search results can understand user behavior, intent, and context to deliver more accurate answers. AI in DAM also supports text-to-image search and duplicate asset detection. ​​​​​​​

 

With Liferay AI Hub, you also get the flexibility to tailor relevance to your specific product catalog or terminology, keep AI logic unified across your DXP and custom agents, and swap underlying LLMs as the market evolves.

AI Tailored to Your Business

 

Pre-built is the starting point, not the ceiling.

 

The organizations getting the most from AI are building agents that reflect how their business actually operates.

Liferay lets you tailor AI to your specific requirements, choose the best models for each use case, and deploy bespoke agents using a visual no-code environment designed to get purpose-built agents into production quickly.

 

Embedded v. Adaptable AI: A Comparison

 

Competitor Model (Embedded AI)The Liferay DXP Model (Adaptable AI)
Functionality is fixed. AI is limited to vendor-defined operations (e.g., generative AI used to create images or web content.)Your requirements come first. Define custom AI automations and agents that execute workflows together with humans and other tech for real improvements in operational efficiency. 
You’re locked in. AI features are inextricably tied to the DXP vendor—so if you want to switch to a different technology, you lose the AI capabilities.Stay agile. Integrate with any Large Language Model (LLM) via open standards (like MCP) or use pre-selected LLMs. You can still use these LLMs even if you move on from Liferay.
Business users depend on IT. Advanced AI requires developer resources and coding.Empower non-technical teams. Liferay DXP’s no-code platform means users can build and deploy agents quickly.

Ready-to-Use AI

Although Liferay DXP offers flexibility and customizability for companies that need it, the platform also includes out-of-the-box AI capabilities for common digital experience use cases so you can start seeing value right away.
  • Intelligent personalization. Use machine learning to surface the most relevant content and offers and boost user engagement.
  • AI-enabled commerce. Artificial intelligence can help with dynamic pricing, virtual sales agents, and predictive analytics. Using historical data, AI can give sales reps discount suggestions to increase win rate.
  • More efficient content operations. Integrated tools like ChatGPT help you streamline content creation with text and image generation for content like blog entries, web content, pages, and product pages.
  • Automated tagging. Tag, categorize, and classify content assets automatically to ensure discoverability and reuse.
  • Optimized search. AI-powered search results can understand user behavior, intent, and context to deliver more accurate answers. AI in DAM also supports text-to-image search and duplicate asset detection. 

AI Across Your Whole Enterprise

 

Governed AI, everywhere your business runs.

 

Liferay AI Hub brings purpose-built agents into every corner of your enterprise, from customer portals and dealer networks to supply chain management and content creation. Once defined, agents work alongside your teams, handling the complex, time-sensitive tasks that slow your organization down.

 

  • Content Creation: Agents optimize metadata for SEO, review compliance, and prepare content for approval before it reaches a human reviewer.

  • Supply Chain Management: Agents monitor supplier risk in real time, verify documentation, and alert procurement before disruptions hit production.

  • Customer Journey: Agents monitor user behavior across the DXP, create micro-segments based on emerging needs, and automatically enroll users into personalized nurturing campaigns.

  • Customer Service: Agents triage tickets, pull entitlements from your ERP, and route to the right specialist with context already attached.

Responsible AI

 

ISO/IEC 42001 certified. Built in, not bolted on.

Responsible AI is a commitment we've formalized through certification and built into the platform architecture. For organizations in financial services, healthcare, and government, the controls your compliance frameworks require are enforced at the platform level, not managed separately.

  • OECD-aligned: Our approach aligns with the OECD framework, which forms the basis of the EU AI Act and upcoming global regulations.

  • Trustworthy by design: Responsible AI isn't a checklist we apply after the fact. It's built into our DXP platform so that the same governance layer that controls your data governs every agent.

  • Low-risk classification: Most AI usage within Liferay falls under low-risk or general-purpose classifications under current and pending regulations.

  • Certified in 2025: Liferay AIMS received ISO/IEC 42001 certification in 2025.

 

Conclusion: AI Enterprises Can Actually Trust

 

The question was never whether to adopt AI. It was always how.

 

Liferay DXP and AI Hub give you the power of AI, governed by your policies, grounded in your data, and tailored to how your business actually operates. Not AI for its own sake, but governed, tailored AI built around how you actually work.

 

Liferay AI BenefitYour Strategic Advantage
Future-Proof AdaptabilityOur open, standards-based architecture (MCP) lets you swap out or integrate with new specialized LLMs without rebuilding your platform.
Operational VelocityUse pre-integrated, out-of-the-box AI for standard use cases and leverage a low-code engine to deploy custom agents in mere hours.
Precision FitUnlike rigid embedded AI, you get granular control to tailor AI agents and automation logic to your unique market and needs.
Unified Governance​​​​​​​Centralize all AI logic, compliance artifacts (ISO 42001), and multi-person workflows within Liferay AI Hub to ensure consistency and security.

 

Ready for Digital Transformation with AI and Liferay?

Move faster, sell more, and make your customers happier with Liferay DXP.

Ready for Digital Transformation with AI and Liferay?

Move faster, sell more, and make your customers happier with Liferay DXP.