The Agentic AI Marketing Playbook

How to identify, prioritize, and safely automate your first marketing workflows with Liferay DXP

Key Takeaways
• The Practical Question: Guidance on where AI agents should make decisions, execute work, or require human intervention.
• Technology Breakdown: Contrasting Rules-Based Automation, Generative AI, and Agentic AI to help marketing operations select the right tool for the job.
• Practical Frameworks: Overview of the 7-step evaluation process, including the Workflow Assessment questionnaire, the Autonomy Level matrix, and the 30-Day Implementation Plan.
• 5 Key Marketing Workflows: Highlighting practical applications in Content Operations, Audience Segmentation, Personalization, Campaign Operations, and Performance Analysis