Roadmap

Building the Intelligence Layer for B2B Experiences

Introducing the Liferay Data Platform (LDP)

B2B buying journeys are long, multi-stakeholder, and fragmented across CRM, campaign tools, ABM platforms, and your digital experience layer. Marketing and Sales teams are expected to influence the pipeline and prove impact — but they can't see which accounts are moving, which have stalled, and which need action now.


Liferay Data Platform is the B2B lifecycle intelligence layer built for Liferay DXP. It unifies CRM, campaign, account, and DXP behavioural signals into shared account profiles and lifecycle stages, then activates those insights directly in your Liferay DXP — so Marketing and Sales teams can deeply understand their accounts, personalise the journey, and prioritise accounts for action — all without replacing their existing stack.
Purpose-built for Liferay DXP to unlock its full potential — and designed to fit alongside your existing stack too.
 

Our Strategic Pillars

Native Data Activation in DXP

LDP is the native activation layer for the DXP — a built-in CDP that turns real-time behaviour into personalised experiences, with no separate procurement and no third-party APIs. Whether triggering a high-volume promotion or an account-specific campaign, LDP operates within the same ecosystem where your experiences are delivered.

Unified Customer & Account Profiles

Eliminate data silos as Liferay Data Platform reconciles every signal — from a first anonymous visit to the CRM account record — up to the account it belongs to, uniting known and anonymous interactions into one authoritative view of the organisation you're selling to

Built for B2B — Account-Native by Design

Liferay Data Platform is built for the way B2B actually buys — resolving behaviour to the account and the members behind it, not just anonymous visitors. Understand where an account is in its lifecycle and act on the whole relationship, not a scatter of disconnected sessions. 

The Vision for Operational Excellence

Account Lifecycle Dashboard

We are providing full-funnel pipeline visibility by visualizing the end-to-end B2B buying journey. The Account Lifecycle Dashboard tracks progression across customizable stages—from Anonymous Target and Engaged Opportunity to Account at-Risk—proving marketing's impact through to closed-won revenue.

 

By connecting top-of-funnel intent data directly to CRM opportunities, teams can evaluate custom events to improve account retention.

 

Furthermore, it highlights stalled accounts, empowering marketing and sales to trigger targeted nurture flows. This standardizes  account engagement and conversion metrics  for seamless executive reporting
 

User Profile & Account Profile Unification

Our core objective is to ingest data from multiple widely used CRM, Marketing Automation and ABM systems to create a unified, real-time view of the customer with Liferay DXP. This ensures that every interaction, whether a consumer browsing on a mobile app or a partner in a connected ABM like Demandbase, informs the journey instantly at both the individual and organizational level.

Real-Time Personalization with Liferay DXP

We aim to minimize the gap between data insight and experience delivery. By enabling seamless, real-time personalization, marketing and sales teams can activate segments directly into the DXP's engines to show relevant content and personalized  offers whilst the user is still engaged. 

Ecosystem Connectivity

We are continuously broadening our library of out-of-the-box (OOTB) connectors to enable the seamless synchronization of diverse data sets. By harmonizing transactional, operational, and behavioral signals, we ensure your Liferay digital experience platform provides a united view that reflects the scope of your data. 

Liferay Data Platform Roadmap: Integrated Strategy & Performance

Now (GA)

  • Connectors

  • Demandbase Integration

  • Webhook Listener

  • Account Lifecycle Dashboard

  • Single Customer View

  • United Account Profile

  • Real-Time Segments (Liferay DXP)

Next

  • Campaign Attribution Intelligence Version 1

  • Customer Connectors

  • Triggers and Notifications

  • Multiple Account Lifecycle Dashboards

  • OOTB AI Agents

Later

  • Campaign Attribution Intelligence Version 2

  • Commerce Intelligence

  • Outbound system Write-back

Ready to Orchestrate Your Experiences?

Liferay Data Platform is the foundation for data-driven engagement. By unifying your analytics and customer data, we help you simplify your stack and deliver the personalized journeys your customers and partners expect.