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B2B Account Intelligence. Unified. Understood. Actionable.

Liferay Data Platform brings CRM,  and campaign data together into shared account profiles and lifecycle stages — helping Marketing and Sales build a more complete understanding of their accounts, prioritise where to focus, and take more informed action without replacing the systems they already use.

 

When used with Liferay DXP, LDP adds behavioural signals from your digital experiences and helps turn that account intelligence into more relevant, personalised journeys. Purpose-built for Liferay DXP, it is designed to fit alongside the wider technology stack you already have.

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DXP-Native

Use Liferay Data Platform alongside your existing digital experience environment, with deeper native capabilities when paired with Liferay DXP — including first-party behavioural insight and the ability to activate account intelligence directly within the digital experience. 

One Connected Account View

LDP gives teams a broader, shared view of the account, with source visibility that helps them understand where information came from, review it in context, and make more informed decisions.

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Why Liferay Data Platform

Everyone Has Account Data. The Challenge Is Bringing It Together.

CRM data can show account and opportunity context. Campaign tools can show marketing engagement. Your DXP can show digital behaviour. But when those signals are viewed separately, it is harder to understand how far an account has progressed or what deserves attention next.

 

Liferay Data Platform brings those signals together into a shared account view and uses the combined picture to place accounts into defined lifecycle stages. Teams like Marketing,   Sales, and RevOps can see which accounts are progressing, where momentum may be changing, and where to focus their time, budget, and follow-up.

 

For organisations using Liferay DXP, LDP goes a step further by incorporating first-party behavioural signals, making that account intelligence available where teams can use it to shape and personalise more relevant customer journeys. 

See How it Works

See it

Unify multiple sources into one connected record for a complete lifecycle view of every account—no more scattered reports or guesswork.

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See it

Unify multiple sources into one connected record for a complete lifecycle view of every account—no more scattered reports or guesswork.

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Prioritize it

Know exactly which target accounts need attention. Filter for stalled stages, track momentum, and align marketing and sales with a shared view.

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Act on it

Spot active buyer intent and build custom account-level segments using behavior, CRM, and ABM data to engage instantly with the right context.

Foundational Pillars

Liferay Data Platform layers account intelligence on top of the platform, permissions, and data you already run.

Unified

CRM, campaign, and Liferay DXP behavioral signals brought into one account profile, with every field labelled by source.

Understood

 Accounts are placed into  lifecycle stages — Aware, Engaged, Pipeline, Onboarding, Established, or At-Risk — so your team shares a clear, at-a-glance read on how far each account has progressed and which way it is heading. 

Actionable

When paired with Liferay DXP, LDP evaluates account behaviour as it happens and automatically updates segment membership as accounts qualify for their recent behaviour changes. That helps Marketing respond while interest is still current, delivering more relevant on-site experiences without waiting for the next manual report or data refresh. 

Built for teams across your business

  • Marketing & ABM Teams

    Use account context, lifecycle stage, and recent behaviour to decide what to do next — from refining segments and campaign targeting to personalising digital experiences while account interest is still current. 

  • Sales & RevOps

    Get the same account stage and activity view Marketing teams see, so handoffs, prioritisation, and follow-up are based on shared account context rather than separate reports or spreadsheets. 

  • Platform & IT Teams

    One more managed SaaS module inside Liferay DXP, not another connector to maintain. LDP fits alongside selected widely used CRM, marketing automation, and ABM tools instead of replacing them.

  • Marketing Operations

    Build and adjust segments yourself,  without filing a ticket or waiting on a sprint.

How It Works

1
Connect
Link LDP with your CRM, marketing automation platform, ABM platform, and Liferay DXP. It ingests the data you already have.
2
Configure
Set your lifecycle stage triggers and build your first account segments. No code, no IT ticket.
3
Activate
Segments trigger personalization natively inside Liferay DXP — content, CTAs, and journeys that adapt to the account in front of them.

Talk to an LDP Specialist

Book 20 minutes and we'll walk you through the value of Liferay Data Platform

Frequently-Asked Questions

Liferay Data Platform is the B2B lifecycle intelligence layer built for Liferay DXP. It's purpose-built for Liferay DXP to unlock its full potential — and designed to fit alongside your existing DXP too. LDP can be purchased separately, though it's designed to work best as part of the broader Liferay DXP environment. 

No. LDP is designed to unify data from those systems, not replace them.

LDP is delivered as a Liferay-managed SaaS service. It does not require you to change how your Liferay DXP environment is deployed. 

At GA, connections are inbound only — LDP brings data in to build the unified profile. Sending enriched data back out is out of scope for this release.

Real-time segment qualification and personalization are available specifically in combination with Liferay DXP.