Liferay Analytics Cloud helps businesses deliver the right content to the right audience.
Customer Profile Analytics
Pull customer data from multiple sources to create in-depth analytics and known users.
Measure individual touchpoint performance to improve digital experience effectiveness.
Traffic and Path Analytics
Display and filter traffic types and visualize a customer path for easy source identification.
Track and visualize engagement levels for forms, blogs, documents, media and other assets.
Create a Single Customer View
Aggregate customer profile, behavior and interaction data from across the company and merge into a single view of the customer.
Segment and Visualize Critical Data
Create segments and visualize data across touchpoints, down to the asset level, to discover which elements truly impact audience behavior.
Start a Conversation Based on Real Interests
Use insights derived from advanced algorithms to understand audience interests for more accurately personalized experiences.
Identify Your Best Performing Content
Measure the performance of marketing content and how the audience is interacting online for in-depth understanding regarding the performance of touchpoints and messages.